Almo Nature has invested in a new marketing campaign which focuses on a new mascot for the brand, Mr Tin. The campaign will launch across 13 countries including the UK, Italy, Germany, France, Malta, Austria, Holland, Switzerland, Belgium, Spain, Russia, Slovenia, and Hong Kong.

Mr Tin has been created to promote Almo Nature’s original Legend brand, which is made using ingredients that are designed help to enhance both the health and wellbeing of cats. Each product is crafted using 100% certified human grade ingredients with 100% fresh meat or fish, and 0% chemical additives or preservatives. All products are 100% cruelty free which is in line with Almo Nature’s ethos as a company.

The Mr Tin advertising campaign will be delivered across each market through the execution of three separate videos, online advertising banners, targeted Facebook engagement and future investment into POP materials for in store promotion to create awareness and interest in Almo Nature products.  Almo Nature will use the three videos to engage with current fans on Facebook but will also aim to attract new customers.

The first video in the Mr Tin series demonstrates the importance of recycling, but also includes a mention that Almo Nature supports the World Cup Football Tournament and pays homage to all of England’s football fans.

Pier Giovanni Capellino, Almo Nature founder, said: “The creation of the Mr Tin mascot epitomises how cats should be – adventurous, agile and healthy. By providing the highest quality food, Almo Nature products give our pets the ability to embody all of those characteristics. At Almo Nature, we pride ourselves on being committed to animal’s wellbeing and happiness, and our natural-grade products, made with the best quality ingredients, ensure that our pets have the happiest and healthiest meal they deserve.”

To view one of the videos click here