In This Issue
Pet trade organisation hits back at ‘ethics’ criticism
Cash from Bring Your Dog To Work Day helps to rehome hundreds of rescue dogs
Beaphar launches FIPROtec Spot On – a product that kills fleas and ticks with 24 hours
New Meaty Meal Cat and Dog Pouches from Natures Menu
Ancol’s new pet carry bag and pouch prove a big hit
Deuce for Zeus! Dog bounces back to health after swallowing tennis ball
Dogs on the Dole: Channel 4 follows dire situation after 9,000 pets were put down in Britain last year
Ruffwear announces Autumn/Winter 2015 Product additions
Pooch & Mutt team expands with two new members
Thieves steal koi carp from Polhill Garden Centre
Pets at Home workers set to raise cash for three charities by cycling from Stoke-on-Trent to Paris
Four kittens abandoned at Bradford pet store
Yorkshire terrier pecked to death by marauding seagulls
Queen gives up breeding corgis
Shoppers can help Pets as Therapy
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Ruffwear announces Autumn/Winter 2015 Product additions

Ruffwear, the leading producer of high performance dog gear, expands its line of outdoor inspired products for Autumn/Winter 2015. Updated products include the popular Omnijore Joring System, along with an enhanced assistance harness Web Master Pro. Improved insulation can be seen in the Highlands Bed and the Quinzee Jacket, which also sees the introduction of three new colours.

New for Autumn/Winter is the Powder Hound, the Aira Rain Jacket, the Highlands Sleeping Bag and the Landing Pad. Ruffwear are also introducing a new packaging design from this Autumn, aimed at clearly communicating product features and benefits. Ruffwear products present a great new category for the outdoor store.

The Ruffwear Powder Hound is a hybrid jacket that offers the warmth of synthetic insulation with the range of motion of technical stretch fabric. This weather resistant and packable insulated jacket is ideal for cold-weather activities. The “Sleeved” style jacket provides full coverage for maximum warmth. A convenient zipper on the left side of the jacket allows for a high-performance fit.

The Ruffwear Web Master Pro Harness is a lift-and-assist harness designed to address the needs of professional avalanche and Search and Rescue teams. Built on the safe, secure, and proven chassis of our Web Master harness, the Web Master Pro incorporates all-metal hardware, has an oversized handle for gloved hands, and two low-profile pockets that carry small essentials and provide easy sewing of ID patches.

Launching exclusively in Europe, the Aira
Rain Jacket is a full-coverage waterproof jacket for dogs. With additional underbelly coverage, to protect against wet grass, it is the ideal solution for wet weather walks. Complete with reflective trim, harness attachment portal and fold-up collar. Launching October, the Aira Rain Jacket will be available in two colours.

The Ruffwear Landing Pad is a packable, closed-cell foam pad for comfort and insulation on the trail. The pad can be used on its own, or in conjunction with the Highlands Bed or Highlands Sleeping Bag, for a complete sleeping system. Lightweight, closed-cell foam insulates from hard, cold surfaces. Soft, yet durable polyester fabric shell provides a comfortable sleeping surface and cleans with a shake.

The Ruffwear Highlands Bed is a packable, durable dog bed for comfort and insulation on the trail. Lightweight synthetic insulation provides warmth and protection from hard, cold surfaces and compresses into an included stuff sack.

The Ruffwear Highlands Sleeping Bag is a packable, durable sleeping bag for warmth, comfort and insulation on the trail. The zippered opening allows the bag to open wide, then zip closed to retain dogs’ body heat.





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