Butch & Bess has announced its first bespoke label agreement with leading wholesaler, the Booker Group, which owns 30 Makro stores across the UK

Booker approached the Borehamwood-based company to create a blister pack – containing a conditioning shampoo, daily refresher spray, and a pet perfume. 

“It was an exciting challenge to create the brand from scratch. We have a fantastic team behind us that allows us to create private and white labels for retailers,” explained Mark Hirshel and Jo Amit, co-founders of Butch & Bess.

Ruth Percolla, Booker’s impulse team category manager, said: “We are delighted with the bespoke product and innovative packaging Butch & Bess has created for us.

“Mark and Jo are an efficient team who understood my requirements and delivered a full service solution within a tight timescale. The Dog Wash blister pack allows us to offer our customers a natural quality product at an affordable price.”

Visit www.butchandbess.com for further information about Butch & Bess products.