Ceva Animal Health has launched a new range of veterinary strength supplements for pets under its popular LOGIC brand.

The new LOGIC range promotes dental hygiene, aids digestive health and helps senior pets with joint and behavioural problems.

The range is available in consumer-friendly packaging, together with a merchandising unit to showcase the products in-store.

There are two complementary dental products in the range, LOGIC Oral Hygiene Gel and LOGIC Orozyme Chews. These products contain an enzyme complex and antibacterial agents which supplement the pet's natural salivary system. This enzyme formula attacks bacteria in the mouth, fights bad breath and reduces the formation of plaque.

LOGIC Diar-Stop (previously known as Diarsanyl Plus) is an easy-to-administer intestinal support paste for dogs and cats suffering from digestive upsets. It contains four key ingredients to help quickly restore normal digestive health including montmorillonite, which coats and protects the intestinal lining while absorbing toxins, Na+, Mg2 and K+ ions to help restore electrolytes lost during digestive upsets, dextrose to provide an energy source for the small intestine and prebiotics to promote the growth of good bacteria.

LOGIC Flexivet is a pharmaceutical grade joint supplement containing a high concentration of active ingredients including 500g of glucosamine hydrochloride, 500mg of chondroitin sulphate and 400mg of green lipped mussel. Dogs take the highly palatable carob (dog safe chocolate) flavoured tablets as every day treats.

LOGIC Senilife is an easy to administer supplement specifically formulated to help manage signs of brain ageing in dogs and cats and reduce unwanted age-related behaviours such as disorientation, reduced enthusiasm, night time restlessness and house soiling.

Recent studies have shown that 73% of dog owners and 67% of cat owners notice a significant improvement within the first seven days of using LOGIC Senilife.

“The new LOGIC range will provide retailers with an extensive range of respected veterinary strength supplements and dental products, with more exciting and innovative products to come in the pipeline,” comments Claire Russell, consumer product manager at Ceva Animal Health.

Ceva is providing retailers with AMTRA accredited product training by a dedicated trainer with SQPs receiving four points per hour for training on supplements and/or training on dental products.

For further information on the LOGIC range visit www.logicforpets.co.uk, contact your wholesaler or call Ceva's customer support team on 01494 781510.