In This Issue
British firms feature on Global Pet Expo television
New deals and relationships secured in Florida
Pet stores face 200% rise in animal welfare licence fees
British Dog Grooming Championship aims high in 2013
Eastern European puppy imports pose disease threat in UK
Whiskas named household Pet Product of the Year
Cat litter is a top performer for Beaphar
Pooch & Mutt launches new treats range
KONG Classic voted best dog toy
TopLife grows in export markets
Lynda Ward celebrates 30 years in the pet industry
Banker gets first-hand experience at Bradford pet shop
Pet bird solves illusionist Derren Brown’s Lego puzzle
Vaccine amnesty aimed at preventing rise in pet fatalities
Confused.com set to make its debut at The Pet Show
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Whiskas named household Pet Product of the Year


Whiskas, the brand behind the Tasty Textures and Oh So cat food ranges, has been awarded this year’s ‘Household Pet Product of the Year’ in the annual Superbrands survey.

The independent league table identifies the UK’s strongest brands and is based on the opinions of marketing experts, business professionals and thousands of British consumers.
 
Helen Davis, Whiskas Portfolio Manager, Mars Petcare, said: "We are extremely proud that Whiskas has been recognised as a Superbrand in the Pet Product category.

"This is an incredible achievement and is a demonstration of our commitment to understanding cats and their instincts. We are delighted that owners across the country love and continue to choose our products.”
 
Whiskas leads the way in the cat food market and remains the biggest cat brand in the UK. Whiskas Tasty Textures Bite 'N Chew accounted for a third of total cat wet single serve growth in the past 12 months and since its launch in February 2012 is now worth £14.1 million.

The popularity of Whiskas Tasty Textures has also led to the extension of the range with Lick 'n chew launching in January 2013 as the brand continues to introduce new flavour variants and formats inspired by what cats would naturally choose.
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