Paul Fox, founder and director of Betty and Butch, was struggling to find a high quality food for his rescue dog Duke, when he had a vision to produce his own hypoallergenic food that was affordable yet made with the finest ingredients.

Betty and Butch was born – an ethical dog products brand specialising in natural, responsibly sourced food, treats and accessories, all sold in an environment pleasing to dogs and owners. From its flagship store in South Manchester, the brand has built up a loyal customer base through its friendly staff with an expert knowledge of dog care. 

Manchester Dogs' Home, tragically struck by an arson attack, is close to Paul and his partner Angel Moore's hearts because it's where they first met Duke.

Angel had been nagging Paul to death to get a dog, so a trip to the dogs’ home was set for the next day. Paul had stipulated nothing bigger than a Jack Russell but as they walked through the shelter Angel spotted Duke, a Staffordshire Bull cross Doberman lying on the floor of the kennel. He was the only dog not barking and he did not even look up. Angel immediately fell in love with him. Paul made him walk around the kennels again but Angel had his mind made up. 

The home said he was found stray and eating bits of glass that had food on them so he underwent a stomach operation. They also said he would have had to be put down as he was there so long, and he was suffering from depression.

Duke slept on a comfy bed that night and it took nearly three months for Paul and Angel to get the dog to trust them.

He is 13 now and his life has been transformed. His vet recently aged him at six due to his healthiness which the Paul and Angel say is down to his diet.