Ceva Animal Health, manufacturer of Adaptil, has launched a brand new puppy blog on its Adaptil website – www.adaptil.co.uk

Debbie Doyle, a veterinary writer and pet owner, is the author of this highly entertaining, helpful and rather novel blog. Reginald, the British Blue Pedigree Cat, with a highly developed superiority complex, will initially be assisting her. Reginald, understandably, has strong opinions about a puppy joining his household and sharing the human 'staff'.

This new online ‘pets’ diary’ is designed to provide pet owners (and professionals) with insightful (and witty!) information on how to research getting a puppy, what happens when your puppy arrives home and how to start the important socialisation stage.

Readers will be able to follow the life and times of Stanley Doyle over his first few months in his new home, sharing with them his daily experiences, interaction with the rest of the family and the much dreaded puppy training.