As part of its online resources for pet care professionals, the Pet Food Manufacturers' Association is producing monthly myth-busting fact sheets on prepared pet food topics. The latest one is now available and focuses on ‘Additives in Pet Food’. 

These fact sheets are designed to be shared with pet owners but will also come in handy for staff training.

The PFMA are asking retailers to download the fact sheet, and link to from your website and social media channels.

The next edition will focus on the animal based ingredients in pet food.