In This Issue
More than 70,000 pets missing in the UK
'Welcome Home' video promotes National Microchipping Month
Hagen to distribute NERF DOG line In Europe
37,000 visitors from over 120 countries attend Interzoo
Don’t waste Interzoo leads, urges pet recruitment specialist
Glenkrag becomes sole distributor of ORIJEN & ACANA in Ireland
Natures Menu picks up another award - this time for innovation
Meet the fat cats, dumpy dogs and rotund rabbits battling for the title of UK’s biggest pet loser - PDSA Pet Fit Club is back
Sheba enhances its super premium range
Rising number of abandoned animals leads to National Unwanted Pet Week
EU elections does not signal the end of OATA’s #handsoffmyhobby campaign
Pooch & Mutt celebrate a fantastic Interzoo
Upcycled furniture for pampered pets
Smart collar senses pet health
Arctic Freeze Toys now available in the UK
Rosewood ready to launch 300 new products
Carrot joins the Produce toy range
Pet store refurbishment creates new jobs
Shell-shocked staff appeal after man steals tortoise
Area Sales Manager (London and South East)
National Accounts Manager
Area Sales Manager (South East of England)
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products.



Contact neil.pope@tgcmc.co.uk for all editorial matters

Or trevor.pfeiffer@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Smart collar senses pet health



A collar studded with wireless sensors can now monitor the vital signs of man’s best friend and alert the owner as soon as it starts feeling under the weather.

The device, developed by PetPace in Burlington, Massachusetts, keeps track of temperature, pulse and respiration, as well as activity patterns and the number of calories burned. While the dog plays, eats and sleeps, software compares this information with other breed-specific data. If an animal’s statistics deviate in a way that indicates a possible problem, an alert is sent to the owner’s smartphone and to the vet.

Many pets instinctively hide their symptoms when they are sick, so the collar could help detect health issues early on, says Asaf Dagan, chief veterinary scientist at PetPace. The smart collar ensures that “your pet’s disease, pain or discomfort will not go unnoticed”, he says.

Because the device works in real time, vets have more information on which to base their diagnoses. They can also keep track of how the animal responds to treatment, Dagan says.

For more information visit www.petpace.com




Facebook Twitter LinkedIn
Email Software by Newsweaver