Premium Fish4Dogs pet brand has launched two new products which have been created in response to consumer demands for gourmet healthy dog treats.

The two products – Fish4Dogs Sea Wrap and Fish4Dogs Sea Hide – have been designed to offer maximum taste appeal for dogs, while providing a healthy option and guilt free treat.

As with products in the existing Fish4Dogs range, these two new lines only feature natural, healthy ingredients, using responsibly source fish stocks predominantly from Norway and no artificial preservatives or colours.

Fish4Dogs Sea Wraps has strong visual and taste appeal and features dried 100% cod fish skins which have been wrapped around a dried sweet potato centre to create a treat which is also packed full of Vitamin A, Beta Carotene, complex carbohydrates, iron and potassium, as well as being low calorie.  

Continuing on the theme of providing healthy guilt free tasty treats, Fish4Dogs Sea Hide provides dogs with a natural dried 100% cod treat which is harvested from the clean waters of the Norwegian fjords within the Arctic Circle. 

The Fish4Dogs Sea Hide treat is unique because it has been created from the ingredients used within the Norwegian traditional Christmas delicacy of Lutefisk.  

Graham Smith, Chief Executive of Fish4Dogs explains how the company is developing.

“We have been really proud to achieve a strong following from amongst consumers for our existing product range and high repeat purchasing indicates that once dogs and cats try our foods they stay loyal to the brand. 

"With this in mind it was critical that these new products achieved high taste appeal, whilst offering good nutritional benefits.Our product testing phase has indicated one of the highest product acceptance scores we have ever seen so we are forecasting high product demand.” 

For more information visit www.fish4dogs.com