Gardman is taking a lead on launching its Christmas pet care promotional package this week. 

“It’s important to get ahead of the game," said Nicola Beet, Gardman's Pet Care Category Manager.

"Our aim is to ensure that our retail partners have the firepower to attract the 70% of pet owners who buy their pets gifts for Christmas.  So we’re launching a new range of appealing high volume festive themed products as well as some tried and tested Christmas promotional lines, all at great prices.”

Gardman has benefited from a growing percentage of Christmas promotional sales. For example, last year Gardman increased the number of promotional Christmas lines by two thirds and sales increased by well over 100%.  This success has encouraged the company to build on the potential of Christmas promotions through its even stronger pet care Christmas offer.

As well as cat and dog Christmas stockings (which are expected to be the biggest seller) and chews, toys dominate the Gardman Christmas pet care offer – an opportunity highlighted by the fact that pet toys account for 38% of the £210 million pet accessories market.

The promotion also offers standout POS and merchandising to support impulse purchases.  All promotional pet care lines together with the themed POS and merchandising are available for pre-ordering.  

See Gardman’s new pet care website www.gardmanpetcare.co.uk for more information.