Peckish advert hits TV screens
Westland’s quirky TV ad for Peckish bird food will reach millions of consumers this month as it is screened across ITV, Channel 5 and Sky.
The ad, featuring the voice of comedian Matt Lucas, shows two CGI-animated birds queuing with hundreds of others eager to sample Peckish Complete 5-in-1 bird feed mix.
Rachael Dickinson, senior brand manager at Westland, said the commercial produced a great response from consumers after its initial screening early last year.
“The characters became a huge hit and we saw Peckish products flying off the shelves," she said.
Peckish Complete 5 in 1 is designed to offer consumers an easy choice when feeding garden birds. The mix attracts up to 16 species and contains Calvita, a nutritional supplement. The 2kg pack has an easy-to-pour spout.
The Peckish brand has been supported in 2012/13 by a £1m campaign targeting more than 17 million consumers.
You can view the TV ad by clicking here
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