Tetra is introducing a new feeding innovation into the market with the launch of Tetra FunTips. This new product offers an interactive way of feeding fish for maximum fun and consumer engagement.

The aquatics industry has seen a consistent dip over recent years, with sales of fish foods in particular seeing a decline in volume sales. This has in part been attributed to consumers’ perception that fishkeeping is a constraining hobby with little interaction or reward. Tetra FunTips aims to challenge this perception by offering an enhanced and exciting feeding experience.

The two-colour tablets can be stuck to the aquarium glass (or hung from decorations and elements for even more feeding fun), drawing tropical fish to the ideal area of observation, offering consumers a whole new perspective when feeding their fish and allowing them to watch more closely than ever before.  This also has the added benefit of allowing fish keepers to easily and comfortably check the health and condition of their fish.

As well as the enjoyment provided by FunTips, this food also has added functional benefits for healthy, attractive fish. The 2in1 tablets combine high quality special flakes with nutritious natural foods such as brine, shrimps, krill, gammarus and daphnia. The green side contains vegetable ingredients (spirulina and chlorella) for enhanced health and vitality, while the orange side contains natural carotenoids for increased colouration.

Céline Rignault, Trade Marketing Manager Tetra, says: “At Tetra, we are dedicated to the success of the fishkeeping hobby and aim to help in the retention of current fishkeepers as well as in attracting new, younger consumers to help safeguard its future.  

"This coupled with our focus on innovation led us to launch Tetra FunTips, an exciting development in interactive feeding which we hope will draw new consumers into the hobby whilst exciting existing fish keepers. Alongside this, Tetra FunTips is a staple food with functional benefits, ensuring that the wellbeing of the fish is at its heart."

Tetra FunTips lend themselves to in-store demonstrations, with this interactive form of feeding drawing consumers to aquariums, encouraging them to consider the hobby as an engaging one. To help retailers in this, Tetra are currently developing merchandising to help attract the consumer, including a counter display.

Priced at £1.69 (for 20 tablets) and £4.99 (for 75 tablets), Tetra FunTips have a low entry price point to encourage consumer trial.

For more information about Tetra, visit http://www.tetra.net/en