In This Issue
Pets at Home to close its Knutsford store in Cheshire
The UK spends an estimated £200m on wild bird care products
Whiskerlicking cat range from Lily’s Kitchen ready to hit the shelves
Mr Muscle extends range to include cleaning products aimed at pets
Battersea Dogs criticises 'pet replacement' app
Interzoo opens to news that the worldwide pet supplies market is worth 72.3 billion euros
Pooch and Mutt launch range of CANF dog foods
Exciting times for Wagg as it showcases new products to international audience
Precious Pets London get ready to tackle international market
Almo Nature unveil natural dry pet food
Naturally healthy, stylish and functional are the product trends for pets at Interzoo
Dog walker accidentally killed six pets after locking them in hot truck
Pet travel made safer thanks to AnimAlarm’s mobile temperature gauge
Veterinary nurse suspended for prescription fraud
Somerset woman scoops outstanding achievement award for dog duties
Lizards and an emu among animals stolen by pet thieves
Pet crematorium wins award for innovation
Pet Trade Xtra New Products Guide
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products.



Contact neil.pope@tgcmc.co.uk for all editorial matters

Or trevor.pfeiffer@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Pet travel made safer thanks to AnimAlarm’s mobile temperature gauge

Over half of dog owners are planning lengthy car journeys with their pets this summer and 29% of owners will travel in the car every day. In fact more than a million British pet owners say they’d rather take a break in the UK than holiday abroad without their pet. Yet an increasing number are taking advantage of the Pet Travel Scheme and venturing to Europe.

While travelling in a car or motorhome, it’s vital to monitor the temperature of your pet’s environment as overheating can prove fatal. On a hot day passengers in the front of an estate car with air-conditioning typically experience temperatures around 24-27 degrees. Surprisingly in the back of the vehicle, it can reach over 35C, which is dangerously high for a dog. This doesn’t factor in the ‘greenhouse’ effect of sun beating down on the rear window.

Depending on a dog’s age, health and breed, even short exposure to excessive temperatures can get stressed. Negative stress releases the stress hormone, cortisol, which can negatively impact on emotional health causing ‘distress’.  Overheating physically causes the body’s cells to shut down, sometimes leading to liver damage, heart problems, brain damage and even death.

With 66%of dog owners prepared to modify or up-grade their vehicle for their pets comfort AnimAlarm gives the travelling pet owner peace of mind. Using state-of-the-art mobile phone technology to monitor the temperature (in the back of the vehicle) and send an alarm alert to your mobile phone (at the front of the vehicle) if it reaches an upper or lower limit set by yourself.

AnimAlarm is perfect to use while travelling by car or in a motorhome. When you reach your destination AnimAlarm will continue to monitor the temperature of any accommodation you stay in.

When packing for this year’s summer vacation, make sure AnimAlarm is the first thing you reach for. Find out more by visiting www.theanimalarm.com

Facebook Twitter LinkedIn
Newsletter Marketing Powered by Newsweaver