PATS Sandown has secured a strong line-up of speakers for two days of seminars designed to give pet retailers ahead-of-the-game ideas on new lines, new approaches and new profit potential.
The talks, produced in association with Pedigree Wholesale, will take place in the Seminar Theatre in the Esher Hall of Sandown Park Exhibition Centre on both days of the show – Tuesday and Wednesday next week (March 17-18).
The free-to-attend series of seminars will cover topics including: retailing RAW pet foods; using social media to build a loyal customer following; 20 business tips in 20 minutes; getting more online visitors to your website; and what customers are saying about your pet business online.
There will also be a chance to earn Continuing Professional Development (CPD) points for those people attending a special seminar by animal healthcare specialists Merial. The CPD points will go towards the ongoing development of Suitably Qualified People (SQP) working in the pet industry.
Guy Blaskey, from Pooch and Mutt, has given talks at PATS for the past four years and he says: “At every show the audience seems to be full of people who are really interested in pushing their businesses forward and learning about modern marketing techniques.
“I always get some very interesting questions at the end of the talk and people often follow up with queries via email, twitter or facebook.”
At PATS Sandown, Guy will be giving an introduction to condition-appropriate feeding for dogs.
“One of the easiest ways to discover new ideas that could help boost your business is to attend the free seminars at PATS,” said organiser Annie Foord.
“If there’s a subject that catches your eye then make a mental note of the time or write it down in your diary so you don’t miss it.
“Most seminars last half-an-hour so there’s no time to become bored. In fact, because of the time limit, there’s a lot of information packed into such a short session and often it’s a good idea to take notes or write down bullet points. Usually, the speaker will take questions at the end of the talk.”
As well as this free programme of seminars there will be so much more to see on the exhibitor stands packing two halls at Sandown. Visitors are now being urged to register for free show entry by going online at www.patshow.co.uk.
