In This Issue
RSPCA stocking HOWND ‘Cruelty Free’ dog grooming products
Pet Food Manufacturers' Association responds to Rip-off Britain claims of misleading labelling
Film on how pet food is made for cats and dogs
Pets at Home sales rocket to almost £730m
Local authorities asked to support ‘no fish as fairground prizes’ message from trade body
Pet care guides make it easier to give quality advice
Tetra aims to reinvigorate fishkeeping with launch of innovative aquarium
PetSafe launches nationwide search for UK pet heroes
Exhibitor stand space at AQUA 2015 ‘sold out’
Win over £1,000 worth of 4fleas stock from Johnson's
Cruelty to pets is rising, warns RSPCA
Simon Cowell denies animal cruelty on Britain's Got Talent
Highlighting the problems faced by hedgehogs
HOWND nominated for MasterGroom 2015
Award-winning pet store holds fund-raising Open Day for local charities
Pets at Home Vet Group buys specialist veterinary business
Radio Systems Corporation strengthens international e-commerce team
Vinyl records revival proves a hit for pets
Man who ran illegal puppy farm cleared of animal neglect
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Tetra aims to reinvigorate fishkeeping with launch of innovative aquarium

Tetra has launched the Cascade Globe in direct response to consumer demand, making fishkeeping more accessible and aiming to attract more consumers into the hobby.

This high-quality, glass aquarium is able to fit in with the modern day lifestyle of many consumers, where space and time are at a premium.

The aquarium can conveniently sit on kitchen surfaces or office desktops, within living rooms or bedrooms, making it the most flexible of aquariums.

It is a glass aquarium with filtration system to ensure clean water and fish wellbeing at all times. The design-led globe aims to make the fishkeeping hobby trendy again, driving further footfall into stores as well as generating additional and regular sales through cartridges, food and care products.

The aquarium comes complete with the highly effective EasyCrystal 100 Filter, which efficiently removes waste and ensures optimal water quality. The replaceable cartridges combine the benefits of high performance and convenience, ensuring fast and clean filter replacement and ultimate ease of use for the consumer.

The Cascade Globe is integrated with an impressive lighting unit. Eight LEDs are positioned directly above the tank for optimal distribution of light. A single low voltage power cord supplies both light and filter.

 “At Tetra, quality is at the centre of everything we do, and the wellbeing of fish is always at the forefront of any innovation," says Céline Rignault, Trade Marketing Manager at Tetra.

“We know fish, it’s our passion and we want more consumers to feel the same. With Cascade Globe, we hope to introduce more consumers into the fishkeeping hobby and provide the best-quality solutions to help them do this, while generating additional sales and repeat visits for retailers."

The Cascade Globe can be set up for specific species of subtropical fish, freshwater shrimps or plants: crucially those that can live at room temperature water. To assist with the set-up of the aquarium, detailed instructions accompany the product. These also advise consumers to speak with their local aquatic retailers for advice on the specific species that can live in the aquarium (Goldfish and Betta for example are not suitable inhabitants).

The Cascade Globe has an RRP of £49.90. For more information about Tetra, visit http://www.tetra.net/en

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