In This Issue
Wag and Tone wins PFMA’s ‘Get Pets Fit Award’
Dog owners nationwide urged to become more active with their pets
What's in store for the pet industry in 2015?
Independent retailers must capitalise on their USPs
The pet industry is thriving...and trend looks set to continue
Employees are becoming dissatisfied with current salaries
Consumers search for value-for-money when buying pet food
Something new, something different, something innovative...that's what modern-day dog owners want
Tackling the challenges facing the aquatics trade in 2015
Award-winning pet store shares some of its secrets for success
Stock natural brands from trustworthy, responsible companies, advises Lily's Kitchen boss
Butch & Bess set to rebrand as HOWND in the New Year
Pooch & Mutt sells a million treats a week and gets coverage in the Sunday Telegraph
Johnsons' wild bird care products are set to fly off the shelves
Seasons greetings and best wishes for the New Year
Anti-fouling poster depicts dog poo bags on Christmas tree
American giant PetSmart sold to UK investor BC Partners in $8.7bn deal
Lily's Kitchen puts poorly pooches on the road to recovery
Brighton cracks down on impulse pet purchasing
Telegraph Christmas Charity boost for Medical Detection Dogs
Pets Christmas health warning from Forthglade
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Wag and Tone wins PFMA’s ‘Get Pets Fit Award’



Wag and Tone is the winner of the inaugural ‘Get Pets Fit Award’, organised by the Pet Food Manufacturers' Association, acknowledging the great work undertaken by Karen Laker in Lincolnshire and Nottinghamshire to promote fitness among her dog and human clients.

Nicole Paley, Communications Manager of PFMA, explains: “When we read Karen’s entry it was clear that Wag and Tone was a winner.

"This innovative initiative provides owners with a variety of ways to exercise with their dogs from steps over cavaletti bars to running figures of eight around cones.

"We were particularly impressed to see that lessons are tailored to levels of fitness (among owners and dogs) and the main focus is to have fun while you get fitter!” 

Karen is a passionate agility instructor who has been dedicated to running group and individual classes for over 20 years.

Along with friends Ruth MacGill and Sue Holstead, Karen decided to establish Wag and Tone classes, based on her belief that it is hugely important for dogs and humans to build core stability and balance.

She explains: “We have a number of success stories from a nine year old collie unable to step up due to stiffness who after six weeks was a keen participant plus a young Airedale and French Bulldog who are now more fluid in their movement.”

PFMA is focused on promoting good health and nutrition among pets and there is a wealth of information including posters and other fun fact sheets to be downloaded by those in the pet industry at www.pfma.org.uk/keeping-pets-healthy. For more information on Wag and Tone please visit http://thelakers.co.uk.

Pictures by Welham Photography http://www.welhamphotography.co.uk

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