In This Issue
AQUA 2015 New Product Awards revealed
First day at AQUA 2015 hailed a huge success
Leading vets condemn puppy farm neglect following BBC Watchdog exposé
Pet store puts fun back into selling with Halloween event
Beaphar creates a video ahead of firework season
Canine Surprise! X-ray reveals toy Minion in dog’s stomach
David Pool receives Lifetime Achievement Award
Happy Paws plans to launch world's most advanced dog ball
Campaign to protect hedgehogs
Pet shop owners left devastated after second raid
£25k premium for a pad with a pet
Animalcare shares rise after strong financial performance
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Pet store puts fun back into selling with Halloween event

Award-winning Manchester pet store Betty & Butch has taken selling on to another level with its plans for Halloween, which includes a specially-themed video.

“Halloween for us has now become an event that our customers wait for, guessing just what we are going to do this year," said general manager Angel Moore.

"It’s a crazy time. We introduce event specific products and go to town on transforming the shop.

“This year we are going all out and the whole Betty & Butch team are behind the event. There will be traditional Halloween games, treats for dogs and humans, dressing up and a competition for the spookiest dog.”

Betty & Butch have gone one step further this year by releasing a Halloween trailer filmed recently. The final part of the film will be released on the day. You can see it by clicking on the following  link

“Making the film was hilarious. We closed the shop but people kept peering in the windows wondering just what we were up to this time," added Angel.

“From a retail perspective, it’s really important to keep putting this kind of effort in. It makes our customers feel that we are motivated to have fun and to engage with them. Retail doesn’t have to be all about the hard sell, it can be great fun at the same time, as we hope the trailer shows.”

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