TopLife Formula, the range of natural pet milks, treats and food for dogs, puppies, cats and kittens is to launch new packaging designs across its pet milk range.

The pet brand, owned by speciality dairy, Delamere Dairy, has overhauled the design and format of its 200ml cartons, moving to a more convenient screw cap version which will hit the shelves over the next few months, beginning with its Milk for Dogs line in July.

The new look brings more vibrancy and fun to the TopLife range of Milk for Dogs, Puppies, Cats and Kittens, as well as highlighting the digestibility of goats’ milk for pets – to be introduced across the entire range. Currently, Milk for Cats is made with a lactose reduced cows’ milk and will move to goats’ milk later this year.

Most pets love the taste of milk, but some can face digestive problems with ordinary cows’ milk. TopLife Milks are moving to 100% goats’ milk and the digestibility and use of goats’ milk as a healthy treat will become the leading brand message to create stand out in the pet treat sector.

The introduction of a new screw cap format makes the product re-sealable and more convenient for consumers, especially for those with a single pet who use TopLife milks as a treat over a number of days as well as for dog and puppy owners who use the milks when out and about. 

“We are delighted with the new look of our milk range," said sales and marketing director Pat Brunt. "Our TopLife pet milks offer a delicious and healthy product for owners looking to treat their pets and we wanted to combine the two key messages associated with our brand – healthy and fun.

"Moving our Milk for Cats to 100% goats’ milk gives the entire range a stronger USP and message, plus the introduction of a new screw cap also makes the product much more convenient and user-friendly.”