In This Issue
SmartBarf benefits from growing interest in raw diets
Pet Industry Federation to refresh board as directors step down
Break the mould with Hill's Ideal Balance
UK pet shops urged to put rabbit welfare first this Easter
Pets at Home launches dogs-only store called Barkers
The Company of Animals launch a revolutionary dog treat
Natures Menu go for traditional English look at Interzoo
Digestion & Wind for humans from Pooch & Mutt! Really?
Just For Pets stores donate 1,000 Kong toys to charity
Pet retailers urged to enter the second PetQuip Awards
Stand space selling fast for PATS Harrogate
Ceva launches Adaptil puppy training films
Best Friends Veterinary Group offer free microchipping
Pet care firm Seahorse Atlantic 'branching' out into gardening
Owners of Cheshire pet shop call it a day
Scotts and Solus partnership is called off
Dog groomer takes over old pet shop in Hertfordshire
Global Pet Expo reports record-breaking numbers
Companion Animal Nutrition workshops announced by PIF
Parrot kicked out of pet department for squawking rude words
Hollings revamps packaging on its products
Expansion at Sneyd’s Wonderfeeds leads to new appointment
Further sponsors revealed for The Pet Show 2014
TickZ – the natural way to keep cats and dogs tick and flea free
New DNA testing schemes for Tibetan Terriers approved by Kennel Club
Keep up the #handsoffmyhobby pressure as Euro elections approach
Last chance to see largest canine art gallery in Europe
Denplan extends reach into pet insurance market
Positive retail outlook confirmed by latest SDEA survey
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Ceva launches Adaptil puppy training films



Ceva Animal Health has launched a series of Adaptil puppy training films to educate dog owners on new puppy ownership, from purchasing through to training.

The three films, which are available to view in the puppy section of the Adaptil website - www.adaptil.co.uk - are presented by the leading dog trainer and behaviourist Carolyn Menteith and senior veterinary advisor at Ceva Animal Health, Sarah Endersby. 

Covering a variety of interesting topics the films, which range in length from 5 to 25 minutes, are entitled ‘How to pick the right puppy’, ‘General healthcare of your puppy’ and a ‘Practical guide to basic training with your puppy’.

The first film - ‘How to pick the right puppy’ - features information on how to look for a puppy using adoption centres and Kennel Club registered breeders and the considerations to take into account when choosing a dog.  These include how much exercise different breeds require, grooming (for example would an owner like a long or short haired dog) and whether a particular breed of dog is good with children.  The first film also advises new dog owners on preparing a home for a new puppy and the equipment that they may wish to buy.

Covering the general healthcare of a puppy once it is home, the second film – ‘General healthcare of your puppy’ – consists of information on how to settle a puppy when it is brought home and how to choose puppy classes.  It also features details on vaccinations, keeping control of fleas and worms and diet, together with educating dog owners about toilet training their new pet and the importance of socialisation and habituation.

With guidance on basic puppy training, the third film – a ‘Practical guide to basic training with your puppy’ - features practical demonstrations on how to start training a puppy including teaching a dog to sit, go down, recall and walk on a lead.  It also advises owners on what to look for in a puppy class and the importance of training a puppy in a variety of locations, not just at home.

“The puppy training films are ideal tools for animal health professionals to utilise to help educate puppy owners on every aspect of new puppy ownership,” comments Emma Jackson, Adaptil product manager at Ceva Animal Health.  “They can even be embedded into your own website via YouTube.”

To view the films visit www.adaptil.co.uk.

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