The 80 new product lines are dominated by the Loktop Bird feeders that generated fantastic feedback during their initial trials and now Petface are expecting the same enthusiasm from their customers.

“We recognise this is an enormous market, supplied by some large and established players so we didn’t want to rush in. We had to get this right," said Adam.

“Our philosophy is to make ‘Wild Bird’ more appealing; not only for the experienced consumer, but also for the new younger market who already have pets but want to understand more about bird feeding and have the budget.

"We’ve taken a 'fresh look' approach to the bird category that we believe is interesting, easy for consumers to navigate, and looks incredible when merchandised."

The LokTop feeders have a unique system that locks the lid closed. This ensures that the feed stays dryer and fresher by keeping the elements out. It also deters ‘unwanted visitors’ from opening and stealing the feed and, should the feeder become dislodged and fall to the floor, the lid will stay closed.

The LokTop system locks the lid closed when the wire hanger is rotated to the up-right position or is folded to the front of the feeder. When the hanger is folded to the back the lid can easily be pushed open for filling.

The all important aspect of feeder hygiene is taken care of with no fuss, tool free disassembly. The feeder is held together using a single stainless steel central pin. Once this is unscrewed all the main components can be separated for cleaning.

Other key benefits are…

• Large capacity feed tubes-fewer visits to keep the feeder topped up.
• Pole mounting socket in the base.

www.petface.com