In This Issue
Pets at Home overshadowed by Poundland as flotation gets off to shaky start
500 apply for new pet store jobs
Dog Rocks announce Partnership Programme with a tempting range of benefits
PATS Sandown ready for biggest show ever...and it opens 9am Tuesday
KRUUSE selects consumer range of first-time PATS exhibitor Butch & Bess
Seahorse Atlantic to launch chicken and poultry range
PetQuip Awards to be held during PATS Harrogate in September
Are you ready for the aquatic plant ban?
Check out the new Fluval Aquatics website
Blagdon’s Auto Shut-Off Feature Pump delivers market first
68% of owners fail to feed pets properly
Ambleside's Hayes Garden Centre owner jailed
159,536 people visit Crufts – a rise of 7% on the previous year
Lucy and Indie win Crufts Factor
Ceva launches Feliway advertising campaign featuring Dawn French on Heart FM
Tropican gets seal of approval from Wing and a Prayer
Marina Betta Kit is ideal for fishkeeping newcomers
The new Day & Night LED light is energy efficient
Raising awareness about 'cruel' puppy farming
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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159,536 people visit Crufts – a rise of 7% on the previous year



Dog lovers flocked to the NEC in their hundreds of thousands last week as Crufts celebrated its joint biggest year, with almost 160,000 people coming to celebrate the British love affair with dogs.

In total 159,536 people visited the show over the course of the four day event, whose principal sponsor is Eukanuba, closely matching the record breaking 2008 attendance figure. The gate was up 7% on last year.

Celebrities who dropped in to coo at the Cocker Spaniels and fawn over the Foxhounds included Homeland actor Damian Lewis; Harry Potter actress Elizabeth McCrory; TV presenter Ulrika Johnson; singer, actor and TV presenter John Barrowman; TV presenter and actress Amanda Holden, Olympic gold medallist Greg Rutherford MBE and Downtown Abbey star Lesley Nicol.

A record number of people tuned in the watch the coverage across Channel 4 and More4 with a total of 4.6 million tuning in, compared to 1.8 million last year. Viewing figures peaked at 1.8million on Sunday night alone, as people watched Standard Poodle, Ricky be crowned as Best in Show and Cocker Spaniel, Molly be crowned as the UK’s top dog hero in the Friends for Life competition.

Additionally, 75,400 hours of watch-time was clocked up on the Crufts Youtube channel, with more than 48,000 watching the live internet stream. The Crufts Facebook page was hugely popular, delivering pictures, videos, news and comment throughout the show and now has over 133,000 likes, 366,000 fans and with almost 14 million views of Kennel Club social media posts throughout the event.

Caroline Kisko, Kennel Club Secretary, said: “Crufts celebrates the British love affair with dogs in a unique and special way and we are so pleased that people continue to get so much pleasure from the event. The show reflects the extraordinary and special relationships that people have with their dogs.

“Year on year people visit Crufts to watch exciting dog sports and competitions from agility, showing, flyball and  heelwork to music to dog hero competition Friends for Life and crossbreed competition Scruffts, but it also helps potential dog owners to make responsible decisions about buying a puppy or rescue dog. The event was packed with information about which breeds suits which lifestyles in the Discover Dogs area; how to ensure that you get a healthy puppy from a responsible breeder or rescue home and what is being done generally to improve dog health, in the Breeding for the Future area and how to be a responsible dog owner in areas such as the Good Citizen Dog Training ring.

“We would like to thank everybody who entered their dogs into Crufts or took part in one of the many activities at the show, many of whom had travelled miles and crossed seas to be there, and every member of the visiting and viewing public who supported the event due to their love of dogs.

“We could not have put on such a marvelous show without our fantastic sponsors and without Channel 4 and More4, who as always, did a superb job of showing the nation all that Crufts is about. The television coverage reflected the excitement and diversity of the various Crufts competitions and was a platform for the discussion of interesting and important issues about buying the right puppy, dog health and how to be a responsible dog owner.”

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