In This Issue
SmartBarf benefits from growing interest in raw diets
Pet Industry Federation to refresh board as directors step down
Break the mould with Hill's Ideal Balance
UK pet shops urged to put rabbit welfare first this Easter
Pets at Home launches dogs-only store called Barkers
The Company of Animals launch a revolutionary dog treat
Natures Menu go for traditional English look at Interzoo
Digestion & Wind for humans from Pooch & Mutt! Really?
Just For Pets stores donate 1,000 Kong toys to charity
Pet retailers urged to enter the second PetQuip Awards
Stand space selling fast for PATS Harrogate
Ceva launches Adaptil puppy training films
Best Friends Veterinary Group offer free microchipping
Pet care firm Seahorse Atlantic 'branching' out into gardening
Owners of Cheshire pet shop call it a day
Scotts and Solus partnership is called off
Dog groomer takes over old pet shop in Hertfordshire
Global Pet Expo reports record-breaking numbers
Companion Animal Nutrition workshops announced by PIF
Parrot kicked out of pet department for squawking rude words
Hollings revamps packaging on its products
Expansion at Sneyd’s Wonderfeeds leads to new appointment
Further sponsors revealed for The Pet Show 2014
TickZ – the natural way to keep cats and dogs tick and flea free
New DNA testing schemes for Tibetan Terriers approved by Kennel Club
Keep up the #handsoffmyhobby pressure as Euro elections approach
Last chance to see largest canine art gallery in Europe
Denplan extends reach into pet insurance market
Positive retail outlook confirmed by latest SDEA survey
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Best Friends Veterinary Group offer free microchipping



All 33 of Best Friends Veterinary Group’s practices are participating in the Dogs Trust’s Microchipping Through Vets Scheme and will be offering free microchipping to all dogs for the next 12 months.

Any dog owner can contact these vets to have their dog chipped for free. Implantation takes just a few moments and is done using a special type of syringe to place the microchip, which is smaller than a grain of rice, under the loose skin of a dog’s neck.

Microchipping of dogs is set to become compulsory in England from April 2016, so this is a great opportunity for anyone with a non-microchipped dog to get it done for free, ensuring that should they be parted with their dog at any point, they can be reunited as quickly as possible.

Elvira Meucci-Lyons, Head of Campaigns & Community at Dogs Trust, explains: “Last year 111,986 stray and abandoned dogs were picked up by Local Authorities across the UK, with only 40% reunited with their owners. We hope this initiative will help to reduce the number of dogs put to sleep in council pounds because their owners cannot be traced. We are therefore delighted that so many Vets in the Peterborough area have joined the Microchipping Through Vets Campaign.”

Pets can go missing for a many reasons; they can become scared by fireworks, thunderstorms and even road works invoking their animal fight or flight instincts, they can be injured and not be able to get home, or simply wander too far from home and get lost.

If microchipped vets and local authorities can quickly identify a pet’s owner and return the pet home with least stress to the animal caused. When pets are not microchipped they usually end up in a re-homing centre or worse, as due to a lack of space some centres are forced with the heartbreaking reality of having to put healthy animals to sleep, and no pet lover ever wants that.

For more information visit http://www.bestfriendsgroup.com

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