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Great opportunities exist for forward-looking businesses
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| Nigel Baker |
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Nigel Baker, the new chief executive of the Pet Care Trade Association and the Pet Care Trust, believes there are many opportunities for pet businesses to reach out to more customers.
"I believe a good year lies ahead," said Nigel. "The PCTA is well positioned to lead on this and help members prosper both through value added membership benefits and business support.
"We will shortly announce some significant changes to the way the PCTA operates and innovative benefits packages for members. I am looking for these changes to increase membership and give the industry a stronger voice with government – local, UK and EU."
So what does he think are the challenges facing the industry?
"With talk of a triple dip recession, savvy consumers will be seeking convincing justification for their pet spending," added Nigel.
"Pet businesses must work harder than ever to inform and educate their customers about how their products and services can meet their needs.
"Greater differentiation on customer service and product offering will help drive repeat business."
And Nigel thinks there is cause for optimism because the UK is a dynamic pet owning country.
"It means there are opportunities for all of our members to participate in this growing industry which has proven to be robust, despite the challenges of the economic environment in recent years."
Nigel is now six weeks into his role as chief executive of the PCTA and he feels 2013 is already shaping up very well.
"We will shortly be announcing dates and programmes for two exciting events for this year.
"This year’s British Dog Grooming Championship promises to provide the biggest ever platform for groomers to demonstrate their talents in a day packed full of inspiration and entertainment, with innovative attractions sure to draw the crowds.
"And we are very excited to deliver a large scale Pet Industry Forum event which will host intelligent debate over the hottest topics pet businesses are encountering, and will provide unique training and networking opportunities."
Visit www.petcare.org.uk for the latest information.
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