Specialist brand 8in1 is introducing a new product into the fold in the form of 8in1 MINIS. Available from September, these bite size dog treats are available in three flavours: Lamb & Cranberry, Beef & Apple and Chicken & Carrots.

The low-in-fat treats have been created with a gluten-free formula and contain no added sugar.

Alex Hinton, Trade Marketing Manager at 8in1, said: “With 8in1 we aim to continuously produce high quality, speciality products, which deliver delicious yet healthy treats for dogs, all of which are designed with pets and their owners’ distinct needs in mind. 

"These new bite-size treats offer unique flavours and are a healthy supplement to the dog’s diet. As such, 8in1 MINIS are an exciting extension to the current our ever-expanding and innovative range.

"Now is the time for retailers to capitalise on the continuous growth within the treat sector by ensuring customers have a wide selection of products to choose from to indulge their pets."

The increasing premiumisation of the pet industry provides retailers with a key opportunity to increase their sales value of dog snacks and treats, as owners are willing to trade up to more premium and specialist products in order to meet both the health and indulgence needs.

The 8in1 range is consequently a great option for these owners who want to treat their dogs, while also keeping them fit, happy and healthy.

Available in September from Pedigree Wholesale and Vital Pet Products.