Ceva Animal Health has launched its biggest ever TV advertising campaign to highlight the benefits of using its leading veterinary behaviour products ADAPTIL and FELIWAY.
The TV advertisement for ADAPTIL focuses on Meg and her Cavalier King Charles Spaniel, Dude, who is anxious when Meg is away from home.
With the strapline ‘Best behaviour starts here’ the advertisement will help educate pet owners on the action they should take to keep their dogs happy when they are left at home alone and Dude’s experience taking ADAPTIL.
FELIWAY’s TV advertisement features the strapline ‘Experience the difference in your home’ and focuses on the real life story of Clare and her rescue cat, Mewsli, who was often scared and anxious, so much so that she would hide under the bed and scratch the side of the chair. It follows Mewsli’s progress while using FELIWAY and the remarkable difference in her behaviour.
The TV advertising campaign, which is aimed at ABC1 women, runs from Christmas Day until 10 January 2016 and the advertisements will air throughout the family films over the festive period with ADAPTIL featured during ad breaks for Paul O’Grady’s popular 'For the Love of Dogs' Christmas Specialon Boxing Day.
The advertisements will be aired on ITV1, Channel 4, Channel 5, digital channels including E4, Film4, ITV2, ITV3 and ITVBe and London Live.
“The winter months and New Year celebrations can be a stressful time for the nation’s pets,” comments Claire Russell, product manager for ADAPTIL and FELIWAY at Ceva Animal Health.
“The investment in our biggest ever TV advertising campaign over the winter months will raise awareness of the benefits of ADAPTIL and FELIWAY during this challenging time while further enhancing our status as market leaders in behaviour.”
For further information on ADAPTIL or FELIWAY visit adaptil.co.uk or feliway.co.uk.