In This Issue
Dog cafés are the latest trend to hit the pet industry
KKR could claw £200m from Pets at Home stock market flotation
ORIJEN signs exclusive deal with Vital
Getting the most from a visit to PATS Sandown
Exclusive freezer deals from Natural Instinct at PATS Sandown
More exclusive show offers at PATS Sandown
SureFlap to unveil new selective microchip feeder called SureFeed
Campaign launched to protect aquatic industry from Euro threat
Dates and venue announced for AQUA 2015
Amazing year for Natures Menu as award-winning firm returns to Crufts
Natures Menu hold UK’s first seminar on raw feeding for veterinary students
New £1 Treat Pocket Packs from Pooch & Mutt
Offers of help pour in to support pet rescue centre closed by RSPCA
Six special Scruffts ready for Crufts final
Further £1.6 million committed to improving dog health
Interpet adds colour to aquariums with new LED lighting range
Dog owner run over as he tries to stop thief stealing car and pet
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Dog cafés are the latest trend to hit the pet industry



Dog cafés are the latest trend to be hitting the pet industry with one business already in operation on the banks of Loch Lomond and another planned for London.

Dug Café at Lomond Shores, Balloch is a place for dog owners to take along their four-legged friends while they have coffee and cake or a bit of lunch and look out across the bay to the beautiful surrounding countryside.

"The inspiration really is my own dog Missy, a seven-year-old Newfoundland," explains owner Laura Davies from Callander.

"She's quite big, but a lovely dog and really easy to manage. When you go out with her it can be difficult to find somewhere to take your dog.

"We've taken her to a couple of local pubs but felt we were always rushed - not by the owners, but the other customers who might not be so comfortable with big dogs being around."

After working in sales and marketing in the healthcare industry, Laura jumped at the chance of a career change.

A large bowl of water sits at the door to Dug Café alongside a mat to wipe muddy paws and towels to rub down damp coats. Alongside cake stands overflowing with delicious bites for those customers on two legs, there are packets of doggy popcorn snacks and trays of organic dog food.

Meanwhile in London, the capital's first dog café is set to open later this year. The man behind this particular venture Kristjan Byfield said the idea for the café, the Happiness of Hound, came about after initial plans for a new dog food brand proved too costly.

"In working on the food brand, we had developed the idea of a canine café as a marketing tool and this stayed with us," he said.

"After continuing to follow the dog market and the ever-annoying result of being turned away from premises whenever in the company of our dogs we decided last year that, come hell or high water, 2014 would be the year we would launch a café space."

Mr Byfield said the venture would open ‘as soon as possible’, and revealed the public’s response to his plans had been incredible.

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