Group55 is celebrating a remarkable milestone, having sold one million bottles of its multi-award winning Animology shampoo.

Animology, which is now sold in over 30 countries worldwide, has enjoyed an astonishing rise to prominence since launch.

Having originally started life as a range of just eight products, Animology now boasts a retail grooming range of 18 SKU’s, with a further 11 products sold in 5 litre format for professional groomers. The company also recently launched a premium range of Animology vitamins and supplements for dogs.

Group55’s Sales Manager Martin Breen said: “Animology has had a few notable landmarks in its short history, having won several industry awards for the quality of the products themselves. However passing the ‘one million units sold’ mark is a special one, and something our small team can be extremely proud of achieving.

"As a British brand, we are delighted to be taking Animology to an ever increasing number of overseas markets, and we now look forward to reaching the two million units sold, and beyond.”

For full details of the product range visit www.animology.co.uk