In This Issue
Pets at Home to close its Knutsford store in Cheshire
The UK spends an estimated £200m on wild bird care products
Whiskerlicking cat range from Lily’s Kitchen ready to hit the shelves
Mr Muscle extends range to include cleaning products aimed at pets
Battersea Dogs criticises 'pet replacement' app
Interzoo opens to news that the worldwide pet supplies market is worth 72.3 billion euros
Pooch and Mutt launch range of CANF dog foods
Exciting times for Wagg as it showcases new products to international audience
Precious Pets London get ready to tackle international market
Almo Nature unveil natural dry pet food
Naturally healthy, stylish and functional are the product trends for pets at Interzoo
Dog walker accidentally killed six pets after locking them in hot truck
Pet travel made safer thanks to AnimAlarm’s mobile temperature gauge
Veterinary nurse suspended for prescription fraud
Somerset woman scoops outstanding achievement award for dog duties
Lizards and an emu among animals stolen by pet thieves
Pet crematorium wins award for innovation
Pet Trade Xtra New Products Guide
Pet Trade Xtra – Circulation Report 2013
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Almo Nature unveil natural dry pet food

Almo Nature has unveiled what it claims is the first entirely natural dry pet food at Interzoo. ALTERNATIVE is another ground-breaking addition to add to the company’s diverse range of pet food products.

Almo Natures says ALTERNATIVE is the first completely natural dry food containing 75% fresh meat and is exclusively prepared with ingredients from the human food chain. The new recipe is featured in solid kibble form, and has the same quality formula as Almo Nature’s natural LEGEND wet food.

ALTERNATIVE’s recipe contains 75% fresh meat, 20% rice, 5% vegetables, all which include quality vitamins and minerals. It is also gluten-free which is ideal for pets that suffer from food intolerances. The range for cats and dogs will be available from July in four different flavours. 

Pier Giovanni Capellino, Almo Nature founder, said, “We are very much looking forward to revealing our new ALTERNATIVE kibble for cats and dogs at the Interzoo trade show.

"ALTERNATIVE is special in that it is specially designed for animals that have food intolerances in addition to an everyday dry food for cats and dogs.

"We want our pets to lead happy and healthy lives, without having to suffer from painful health issues.

"At Almo Nature we take pride in being able to offer our customers a vast selection of all natural products made with pure ingredients that better benefit an animal’s health and wellbeing.”

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