As the shift to humanisation of pet food accelerates, purchasing behaviour is shifting toward products that mirror human food values - higher protein, functional ingredients, and everyday wellness benefits. Showcased on their stand at PATS, Frozzys Happy Gut Protein Bites are purpose-built for this “humanisation” trend, offering a recipe that feels more like a modern health snack than a traditional pet treat.

Animal Encounters, in partnership with Animal Teach, has brought expert-led education directly to the PATS show floor. Visitors will be able to gain practical, trade-relevant knowledge, ask questions and see animals up close, with sessions designed to provide information they can take straight back to their businesses.

Internationally recognised aquascaper, author and educator George Farmer is giving three days of live aquascaping demonstrations designed specifically for pet and aquatic retailers.

A new addition to PATS is the International Pavilion – a dedicated space where companies from around the world will come together to showcase their products and innovations. This unique feature offers international exhibitors a platform to present their offerings collectively, highlighting the diversity and creativity of their home countries.

Raccoon Media Group, the owner of PATS and BETA International, has announced a new joint venture with Edition Media Ltd, bringing Edition Dog Live into its growing animal health portfolio and setting out plans to significantly grow the event.

EzyDog UK has officially introduced its premium range of orthopaedic dog beds to the UK market at PATS 2026, marking a significant milestone for the brand's British operation. While the collection has already proven successful in other international EzyDog markets, PATS is the first opportunity for UK retailers to experience the range in person and explore the commercial opportunities it presents...