Lily's Kitchen goes global to redefine success in business
Lily’s Kitchen is one of the first UK businesses to become a B Corporation, a global movement that is redefining success in business.
Regular companies exist for the interests of their shareholders. B Corps are companies where the interests of employees, communities and the environment rank alongside those of shareholders. B Corps are also required to change their legal documents so that employees, communities and the wider environment, rank alongside shareholders in decision making processes. B Corps formally commit to the B Corp community principles through signing a declaration.
Henrietta Morrison (pictured left), CEO and founder of Lily’s Kitchen, said: “Becoming a founder member of the B Corporation community in the UK has been a hugely inspiring journey and one of my proudest achievements.
"When I embarked upon the challenge of making proper food for pets I envisaged making a positive difference to the lives of pets. However, following early feedback from astonished pet owners recounting how Lily’s Kitchen food had transformed not only their pet’s lives but also theirs, made me realise very quickly that this was about more than pets.
"At Lily’s Kitchen, we embrace all that is special in the connection and relationship between pets, people and the planet and will use this to be a force for good in the wider community. Becoming a B Corp gives all that we do, every day, a great platform to accelerate our vision – Warming Hearts, Feeding Souls, Enriching Lives.”
Lily’s Kitchen has experienced 100% growth YOY as increased focus on pet food ingredients drives consumers to seek out more honest, traceable, natural ingredients and ethical supply chains.
The pioneering Hampstead based brand, which is known for leading innovation in a market long dominated by mass-produced brands was founded in November 2009 and produces high quality, healthy and 100% natural food for dogs and cats – with unique propositions such as its Breakfast Crunch, the world’s first doggy granola and Super Food Snack Bars, alongside recipes such as Wild Campfire Stew for dogs and Purr-fect Salmon and Prawn Cocktail for cats.
James Perry, Director, B Lab UK, said: “We are delighted to welcome Lily’s Kitchen to our founding UK B Corp Community.
"The B Corp movement is a global community of businesses who are using the power of business to solve social and environmental problems. It includes more than 1,400 businesses in 42 countries and over 120 industries.
"The UK is well placed to help lead this global movement, and companies such as Lily’s Kitchen are a great example of a business taking leadership in their field.”
- Lily’s Kitchen is one of the first UK businesses to join the B Corps movement.
- B Corps are companies committed to harnessing the power of business as a force for good.
- The global B Corp movement is seeking to change the role of business in society. Their goal is nothing short of transforming the economy.
- By adopting a change in their governing documents, B Corps are legally required to serve stakeholders – workers, communities and the wider environment – as well as shareholders, through explicit reference to the triple bottom line in the company articles.