In This Issue
Independent pet shop thrives despite massive rent increases and competition from a nearby Pets at Home superstore
Mars completes acquisition of P&G’s pet food business
The Innocent Hound moves into new factory to cope with demand
Think long and hard before engaging a new sales manager, says recruitment expert
Rosewood launches alternative to catnip – Silvervine
Early-bird tickets available for PIF Forum and Awards
Lily’s Kitchen launches new diffusion range called Lily's
Supreme deliver improved margins for retailers
Animology reaches £10,000 charitable milestone
Ceva sends firework fears up in smoke
Mr Johnson’s set to launch exciting new rabbit food
Battersea backs Pup Aid campaign
Spotless Punch supplies effective cat and dog repellents
CSJ 'focus' on a new herbal supplement
Mariah Carey splashes out £15,000 for dogs to stay at luxury pet hotel
Pet owner convicted after letting dog become 'skin and bone'
Pet Trade Xtra New Products Guide
BETA introduces breed specific nutrition
 
The UK’s Number 1* normal nutrition specialist brand is proud to announce the launch of the new BETA Breed Specific Range.
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Mr Johnson’s set to launch exciting new rabbit food

Mr Johnson’s will be launching an exciting new rabbit food called Natural Forage Food for Rabbits at PATS Harrogate in September.

Natural forage is a complimentary food for rabbits packed full of essential fibre. This succulent high fibre forage should make up 80-90% of a rabbit’s daily diet and is one of the most important dietary requirements for health and well-being.

Natural forage is clean dust free, quality timothy hay with the added benefits of containing Verm X – helping to take care of a rabbit’s intestinal hygiene – a carefully chosen blend of 11 natural herbs, gentle on the gut, aiding digestion and helping with the intestinal challenges of a rabbit. Verm X is a natural blend of herbs recommended by vets.

Rabbits require high levels of fibre in their diet. There are two kinds of fibre – digestible and indigestible. The digestible fibre supplies them with essential nutrients and the indigestible fibre keeps their digestive system moving effectively and is essential for good gut mobility. Mr Johnson’s Natural forage food is a feed that contains both types of essential fibre.

Rabbits are natural grazing animals and their unique digestive system is highly specialised and functions well on a diet that is high in fibre. Rabbits in the wild would graze all day and night on grasses and vegetation so their gut is perfectly adapted to this type of feed keeping their digestive system working correctly. If rabbits don’t eat enough forage on a daily basis it can result in digestive blockage, loose stools or other digestive problems.  

The teeth of rabbits continuously grow, therefore it is essential that rabbits are fed the correct diet in order to help kept their teeth ground down and avoid any health issues associated with overgrown teeth. The side to side chewing action required by rabbits to eat Natural forage is perfect for helping keep their teeth worn down and essential for dental health. Other foods (even the hardest of pellets) do not wear the teeth down like the side-to-side jaw action required and used when eating Natural forage.

Rabbit owners that feed Mr Johnson’s Natural forage food along with a portion of one of Mr Johnson’s other delicious rabbit foods, can be confident their rabbit is eating a balanced diet required for good health and well-being. 

Visit www.mrjohnsons.co.uk

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