Recent research into firework fears and noise sensitivities has revealed that over 80% of owners worry about their pet so much that they do not leave their house as frequently during the firework season.
The research, conducted by Ceva Animal Health manufacturer of ADAPTILand FELIWAY, has highlighted the worrying effects of fireworks on pets.
These include 50% of those questioned stating that their pet trembles and shakes while fireworks are going off, over 60% whose pet hides away, 34% whose pet clings to its owner and 23% that try to run away. Despite the traumatic effects, over a quarter of people do not put preparations in place during the firework season to help manage firework fears.
With this in mind, Ceva Animal Health has launched a plethora of marketing materials to help educate customers on the preparations that should be put in place during the firework season. These include leaflets, leaflet holders, posters, and shelf wobblers. Ceva has also prepared a series of social media posts for retailers to use on Twitter and Facebook.
Moreover, Ceva will be launching a major new national TV advertising campaign to raise awareness of the benefits of ADAPTIL during the firework season. The advertisement focuses on the real life story of Mark, Katie and their working Cocker Spaniel Finley, which is scared of both fireworks and thunderstorms, and the positive effects experienced by Finley with ADAPTIL use while fireworks are going off.
The new 30-second advertisement, which is aimed at ABC1 women, will air from 1st October and will be featured on ITV1, Channel 4, digital channels including E4, Film4, ITV2, ITV3 and ITVBe and London Live.
For further information on Ceva’s fireworks campaign email customerservicesuk@ceva.com or contact your wholesaler.
