Understanding Pet Food Labels' Fact Sheet - now available
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Following on from the ‘Rip off Britain’ feature on BBC1, 22 April when presenters considered how useful the information is on food labels is and questioned whether labels in certain instances can actually be misleading, the Pet Food Manufacturers' Association has developed an ‘Understanding Pet Food Labels’ Fact Sheet. Retailers are being encouraged to link to this from your website, upload it on your own website or print off copies to share with your customers and staff.
 The fact sheet covers:
- Pet food labelling legislation – what are the rules? - Terms such as ‘meat and animal derivatives’ - What does ‘meat and animal derivatives (4% chicken) mean? - Where pet owners can find more ingredients information
Click on the image (left) to download your copy. Throughout the year the PFMA we’ll be producing a fact sheet per month covering topics such as homemade diets, additives in pet food, top tips for feeding rabbits. For more information on pet food production and pet food nutrition, visit www.pfma.org.uk
Pictured above: PFMA chief executive Michael Bellingham was interviewed for the Rip-off Britain programme. You can watch the show on BBC Iplayer. Follow the link below.http://www.bbc.co.uk/iplayer/episode/b05sd7d2/rip-off-britain-food-series-2-episode-8
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