Newsletter - Pet Trade Xtra – Issue 40 - Wild bird care sales soar as competition hots up

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Wild bird care sales soar as competition hots up

Leading suppliers of wild bird care products are stepping up their activity in the marketplace as the latest sales data reveals it has been a lucrative sector so far this year...

Garden Trade News produces a weekly Bestsellers Top 50 chart based on Epos data, and it is showing that sales of wild bird care products are on the increase. More recently - over the past six weeks - sales are up 7.6% on last year and up 11.4% on 2011.

So customers clearly understand that the birds in their gardens still need feeding, even as we approach midsummer.

And suppliers of wild care products have reacted with increased activity.

Gardman is to reduce prices on more than 50 key wild bird care products for the new season starting in August. The famous Gardman Booster programme is being extended to a further 30 lines with minimum order quantities slashed on more than 40 existing Boosters.

Meanwhile, Solus Garden & Leisure has struck a new exclusive partnership agreement with Lincolnshire-based Marriages Specialist Foods to supply quality sourced wild bird feed for its ChapelWood brand, including Conservation Grade Seed Mixes.

And Nature’s Feast, one of the UK’s leading and most established brands in the wild bird care market, has unveiled a new look for the 2013/2014 season. Parent company Westland Horticulture is putting an extensive PR and advertising campaign behind the Nature’s Feast relaunch this summer.

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