In This Issue
Pets Corner supports budding young entrepreneurs
Pet industry features in an episode of hit TV show The Apprentice
Customers in tears over pet shop closure
Orbiloc appoints Pedigree Wholesale as exclusive distributor
PDSA issues warning after cases of killer parasite rocket by 35% in five years
A flurry of appointments at Pets Choice
Tickets selling fast for PIF Forum & Awards
Pets at Home expands its fleet of vehicles
More aquatic retailers looking to move into the growth area of reptiles, claim Peregrine Livefoods
Puppies not as precious as scrap metal under English law, claims RSPCA
Pet-ID offers new online ordering facility in new veterinary specific store
It’s not Terry’s! Tiny Terrier snaffles whole chocolate orange
Frozzys helps dog with eating condition
‘Fish ‘n’ Hips’ now on CSJ’s menu
Fresh Breath Toothbrush from Johnson's makes brushing easier
Supervet returns to the National Pet Show
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A flurry of appointments at Pets Choice

UK pet food manufacturer Pets Choice has bolstered its expanding team with four new recruits.

Peter Birch joins the company as head of operations, Paschalina Papadogkona as new product development manager, Ben Windeatt as senior national account manager, and Charlie Jenkins as brand manager

Tony Raeburn, CEO of Pets Choice, comments: “Pets Choice is experiencing a fantastic period of growth thanks to the continued success of our broad product range. Our new recruits are joining at an exciting time for the company and we are confident that they will be great assets to the team.”

Head of operations Peter Birch has previously worked for high-profile brands such as Soreen and Greggs. He comments:  “Pets Choice has ambitious and exciting growth plans for the future, which is something I’m incredibly excited to be a part of. I have a lot of experience in building businesses and developing production sites, so I’m excited to put this to good use in the coming months.”

As senior national account manager, Ben Windeatt will be responsible for managing the brand’s relationship with various key customers including, Sainsbury’s, Waitrose and Pets at Home, and brings more than 15 years industry experience to the role. He comments: “Pets Choice is a rapidly growing business, operating in a fast-paced industry, so I cannot wait to get stuck in. Healthier pet food products are becoming increasingly popular and as this is an area of expertise for Pets Choice, it’s a great time to be joining.”

Charlie Jenkins, who joins the company as brand manager, comes from confectionary brand Cloetta where she has worked for over two years. She adds: “I have always had a love for animals, having two dogs of my own, so I’m excited to be working within a sector that I am so passionate about. With consumers consistently spending more on their pets and the recent shift towards the humanisation of pet products, this industry is always innovating, and I’m excited to now be a part of that with the Pets Choice family.”

New product development manager, Paschalina Papadogkona, who joins from Butchers Pet Care, explains: “I’m excited to be part of a company as fast-growing as Pets Choice. There are lots of new product developments in the pipeline, so it’s an exciting time to be joining.”

Pets Choice is expanding following a recent move to new premises and a number of successful new product launches, including the recent introduction of a brand new range of toys within the Webbox range.

Tony concludes: “We’re thrilled to have Peter, Charlie, Ben and Paschalina on board and we are confident that they will be instrumental in the continued growth of the company.”

Pets Choice is a Lancashire-based pet food manufacturer with a family of well-known brands, including Webbox, Davies, Oceanic and Goodwyns.

For further information on Pets Choice, please visit

Pictured, from left to right: Peter Birch, Paschalina Papadogkona, Ben Windeatt and Charlie Jenkins.
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