Pooch & Mutt launched its new £1 Treat Pocket Packs to consumers at Crufts.

The treats were available for the first time at the premier dog show. They come in two varieties –  Calm & Relaxed and Fresh Breath.

Guy Blaskey, founder of Pooch & Mutt, says, “The reaction to our treat range has been incredible. People, and their dogs, just love them. The Calm & Relaxed and Fresh Breath varieties are so popular that it made sense to look at what else we could offer in these areas. Looking at the market we saw that there are no high quality treats around the £1 mark.

"Everything at that price point is nutritionally junk. Looking at the human market we saw that one of the fastest growing snacks for kids were Bear Fruit’s Yoyos. These are a nutritionally sound, impulse purchase that parents are happy to buy for their kids. We wanted to create the canine alternative to these – a nutritionally sound, impulse purchase that people would want to buy for their dogs, something at the £1 price point that fits our mission to help dogs lead happy, healthy lives.”

For more information visit http://www.poochandmutt.com/2014/03/05/new-1-treat-pocket-packs/