In This Issue
Register now for the ultimate visitor experience at PATS Sandown
Dog Rocks announce Partnership Programme with a tempting range of benefits
Record number of new products will be unveiled
Top class seminar programme offers invaluable retail advice
Busy time for pet suppliers at premier shows and exhibitions
‘An English Garden Party’ is a big success for Lily's Kitchen
VARIO lead system proves popular for flexi at Crufts
Billy+Margot launches super premium wet dog food
Great response to Natural Pet Treats
Success story continues for Natures Menu
Pet Munchies launches with new Chicken Dumbbells at PATS
Clean Sheets from Animology create huge interest
New look and new products for Precious Pets London
Exclusive freezer deals from Natural Instinct at PATS Sandown
Feelwells creates a new Grain Free Training Treat
New £1 Treat Pocket Packs from Pooch & Mutt
PetQuip Awards to be held during PATS Harrogate in September
Ricky the poodle is Crufts 2014 Best In Show champion
Molly voted UK's top dog hero at Crufts
Petlog presents microchip scanners to Kennel Club breed rescues
Rescue dogs model for Ancol's new trade catalogue
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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New £1 Treat Pocket Packs from Pooch & Mutt



Pooch & Mutt launched its new £1 Treat Pocket Packs to consumers at Crufts.

The treats were available for the first time at the premier dog show. They come in two varieties –  Calm & Relaxed and Fresh Breath.

Guy Blaskey, founder of Pooch & Mutt, says, “The reaction to our treat range has been incredible. People, and their dogs, just love them. The Calm & Relaxed and Fresh Breath varieties are so popular that it made sense to look at what else we could offer in these areas. Looking at the market we saw that there are no high quality treats around the £1 mark.

"Everything at that price point is nutritionally junk. Looking at the human market we saw that one of the fastest growing snacks for kids were Bear Fruit’s Yoyos. These are a nutritionally sound, impulse purchase that parents are happy to buy for their kids. We wanted to create the canine alternative to these – a nutritionally sound, impulse purchase that people would want to buy for their dogs, something at the £1 price point that fits our mission to help dogs lead happy, healthy lives.”

For more information visit http://www.poochandmutt.com/2014/03/05/new-1-treat-pocket-packs/

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