Tom Page, sales and marketing director of Wagg Pet Foods, says: "We are cautiously optimistic for 2015. There are conflicting signals coming back from various parts of the pet food market but one constant is that the consumer is still searching for value, in which ever tier they buy in to. 

"As far as we're concerned Wagg dog food is growing volumes, Harringtons is growing at pace and our cat foods and treat products are racing.

"We are launching exciting NPD in some new areas for the company, "testing" the waters before moving ahead in a bigger way. We are increasing our marketing efforts, starting with a TV campaign on ITV1 in early January-February for Harringtons - our first for three years.

"We are strengthening our team in January with a new marketing appointment and we will announce further additions thoughout 2015.

"We have four new packing lines coming on stream between now and March 2015 and have recently applied for planning permission for a site for our 5th Extruder.

"As always, we plough our own furrow investing in people, products and plant."