Premium pet brand Fish4Dogs has launched a new arm to the company called Fish4Cats, and introduced a range of exciting new products which will be showcased at PATS Sandown.
Fish4Dogs has used its existing model of natural, healthy ingredients, using responsibly sourced fish stocks and no artificial preservatives or colours to meet growing demand in the cat market.
The new launch focuses on the different dietary needs of cats, and has been created to provide the optimum diet for the feline friend. Using a combination of both wet and dry food, Fish4Cats offers a high protein, fresh, low carbohydrate diet that cats need whilst offering maximum taste appeal.
The dry food from Fish4Cats, boasts 65% fish providing the high levels of protein cats need. The added pea and potato as a source of fibre is a good binding agent and helps with hairball removal, plus the food is also packed with cranberries and algae which help to boost the immune system and prevent urinary tract infections.
Knowing that a wet and dry food combination is the paw-fect choice for cats, the wet food offering is 91% fish and a key component for the sensitive digestive system – it also helps to promote hydration and balanced amino acid levels.
The intense fresh fish smell is highly appealing to the feline nose, which makes it a very palatable choice. Fish is naturally rich in Omega 3, promoting healthy coat, skin, joints and particularly for cats in the winter months; it is an effective treatment for cracked paw pads.
Graham Smith, Chief Executive of parent company Fish4Dogs, said: “We are so proud to have achieved a strong customer following from our existing product range and high repeat purchasing indicates that once pets try our foods they stay loyal to the brand.
“We all know that cats adore the taste and smell of fish, and Fish4Cats looks to meet the demand for a great fishy taste whilst also making sure that it offers the ideal nutritional benefits for our feline friends.
"Cats have complex dietary needs and we hope that our new product offerings from Fish4Cats will not only want them coming back for more but leave them feeling great too!”
The range will include three dry food varieties: Sardine, Mackerel and Salmon and a complimentary wet food for balanced nutrition; Trout mousse and Salmon mousse.
For more information visit www.fish4cats.info.
