In This Issue
Dog cafés are the latest trend to hit the pet industry
KKR could claw £200m from Pets at Home stock market flotation
ORIJEN signs exclusive deal with Vital
Getting the most from a visit to PATS Sandown
Exclusive freezer deals from Natural Instinct at PATS Sandown
More exclusive show offers at PATS Sandown
SureFlap to unveil new selective microchip feeder called SureFeed
Campaign launched to protect aquatic industry from Euro threat
Dates and venue announced for AQUA 2015
Amazing year for Natures Menu as award-winning firm returns to Crufts
Natures Menu hold UK’s first seminar on raw feeding for veterinary students
New £1 Treat Pocket Packs from Pooch & Mutt
Offers of help pour in to support pet rescue centre closed by RSPCA
Six special Scruffts ready for Crufts final
Further £1.6 million committed to improving dog health
Interpet adds colour to aquariums with new LED lighting range
Dog owner run over as he tries to stop thief stealing car and pet
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Getting the most from a visit to PATS Sandown



There’s no better place to see and touch new products than a trade show. But planning your trip is key to overall success. Here are some pointers from the PATS team.

PATS, the UK’s number one pet trade event, is a great place to discover new ideas and products, and is often the launch pad for the ‘bestsellers’ of tomorrow. Pet product manufacturers and suppliers see PATS as a vital part of their marketing strategy because they are an ideal place to showcase their latest innovations.

Attending PATS Sandown on March 18-19 as a visiting retailer can prove very productive, as it provides the opportunity to find out what’s new for 2014 and then discuss the products in detail with the relevant supplier.

But it’s important to make sure that time at PATS, and the expense of getting there, are spent wisely. And that’s where a bit of planning can help to make a day away from the shop pay handsome dividends.

Janine Tozer, from ‘Not Just Pets’ in Bath, which was voted Pet Retailer of the Year in 2013, admits to taking a methodical approach to attending trade shows.

“I like to prioritise my trip. Before I actually get to the show I know who and what I want to see,” said Janine, pictured left with husband Mike at PATS Harrogate last September.

“This approach means I will achieve a lot from my visit because my meetings will be productive.

“However, I’m not totally blinkered because it’s important to spot new products that haven’t been on our radar. Discovering things we weren’t aware of becomes an added bonus to the trip.”

Attending trade shows is very important for pet retailers and although being away from the shop can cost time and money in the short term, they can pay handsome dividends in the future. So you must make the most of these opportunities.

“Planning your trip to an exhibition like PATS is key,” says organiser Annie Dyke. “Think about what you want to achieve, and how to go about it. Make a note of which exhibitors you want to see, and if possible call them beforehand to arrange a meeting on their stand.

“The PATS website lists all the exhibitors and their stand numbers along with a floorplan. It’s worth spending some time familiarising yourself with how the show is set up even if you have been to the venue before.

“Once there you’ll soon find your way around as the directional signs are prominent throughout, and all the stands are well numbered. The show catalogue is also a good guide to finding the location of each exhibitor.

“Study the show previews in the trade magazines as they’ll give you a great insight into what to expect, timings of informative seminars and other important show information.”

Now in its sixth year, PATS has been designed to help the retailer make the correct buying decisions. It pays to take advantage of exclusive show offers, and remember, the exhibitors are eager to see retailers and show off their products, so it puts buyers in a good bargaining position.

More than 160 exhibitors have booked stand space for PATS Sandown and will be showcasing hundreds of products, so it’s well worth a visit. Start planning your trip now, and make sure your register for free entry online at www.patshow.co.uk

Opening times

Tuesday 18th March: 9.00am-5.00pm

Wednesday 19th March: 9.00am-4.00pm
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