In This Issue
Pets at Home overshadowed by Poundland as flotation gets off to shaky start
500 apply for new pet store jobs
Dog Rocks announce Partnership Programme with a tempting range of benefits
PATS Sandown ready for biggest show ever...and it opens 9am Tuesday
KRUUSE selects consumer range of first-time PATS exhibitor Butch & Bess
Seahorse Atlantic to launch chicken and poultry range
PetQuip Awards to be held during PATS Harrogate in September
Are you ready for the aquatic plant ban?
Check out the new Fluval Aquatics website
Blagdon’s Auto Shut-Off Feature Pump delivers market first
68% of owners fail to feed pets properly
Ambleside's Hayes Garden Centre owner jailed
159,536 people visit Crufts – a rise of 7% on the previous year
Lucy and Indie win Crufts Factor
Ceva launches Feliway advertising campaign featuring Dawn French on Heart FM
Tropican gets seal of approval from Wing and a Prayer
Marina Betta Kit is ideal for fishkeeping newcomers
The new Day & Night LED light is energy efficient
Raising awareness about 'cruel' puppy farming
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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68% of owners fail to feed pets properly


Britain is facing a pet obesity epidemic as new figures suggest almost half of all animals taken to the vet are considered overweight.

According to a report released yesterday entitled Pet Obesity: Five Years On, the vast majority of vets believe that the issue has got markedly worse since 2009 and call for urgent action to be taken by owners.

More than two-thirds of pet owners fail to feed their animals correctly in accordance with vets’ guidelines, the researchers said, based on a survey of 1,000 owners carried out last month.

And while 93% of pet-owners say they would be deeply concerned to discover that their animal was overweight, only 37% are aware of the simple techniques which can be used to check this.

The report produced by the Pet Food Manufacturers Association (PFMA), also found that 36% of pet owners are using “human” food to treat pets, even when some can be toxic to animals (such as chocolate, onions and grapes).

According to PFMA, more than three-quarters of UK vets are now running obesity clinics at their surgeries, and the organisation quoted previous research which suggests keeping a pet at a lean body weight can prolong its active life by up to two years.

PFMA has produced a series of practical tools and advice for pet owners to follow, which can be found on their website.

Michael Bellingham, the PFMA chief executive, said: “All the tools are in place for pet owners and pet care professionals to better pets’ lives together – now is the time to use them.”

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