After launching last summer, luxury pet treat business The Innocent Pet Care Company has recently moved to a new factory in North Yorkshire. 

Nestled in the heart of a business park specialising in food production, the new unit provides The Innocent Hound with the extra capacity that was required to keep up with the growing demand for their products.  

The design of the factory, which specialises in manufacturing air-dried meat treats, has been led by Robert Smith, managing director of Yorkshire’s most renowned catering butcher, Sykes House Farm. 

The investment in the new facilities has given The Innocent Pet Care Company an environment in which it can produce premium treats more efficiently and in a factory suitable for the preparation of human food.

Chloë Heaton (left), managing director of The Innocent Pet Care Company, said: “Since we launched last year we could not have imagined our products to have taken off quite as quickly as they did. 

"It was extremely exciting but also frustrating when we had to limit the number of stockists to make sure we could supply them with enough product.

“Now we have these fantastic facilities and an incredible team to deliver the products we are in a position to really push the brand and make it widely available to consumers looking for good quality, healthy treats for their pets. We are now encouraging retailers to contact us to find out more about stocking our products.”

The Innocent Hound’s range of dog treats includes venison sausages, chipolatas and slices all made with 80% British venison. New products will be unveiled soon.

For more information email woof@theinnocenthound.co.uk or call 01765 641338.