Animaware, the creator of AnimAlarm, has won a prestigious business award for its temperature monitoring device for pets.
Officially launched at Crufts 2013 where the product received a considerable amount of interest from dog owners, the device has been voted Innovative Product of the Year 2013 by business magazine Aspire in its annual business awards.
Created by dog owner and former 3-day event rider Victoria Davidson, AnimAlarm is a portable and easy-to-use temperature warning system that allows owners to monitor the temperature in any environment, ensuring that their animal is safe and comfortable at all times.
“My own two dogs, Monty and Scrappers, love the car; as soon as I have the door open, they’re in! They even like to sit inside it when it is at home," said Victoria.
"Research shows that even in a moving vehicle with the air-conditioning on or the windows open, the temperature throughout a vehicle can vary by up to 9°C; it can be 26°C in the front near the air-conditioning or open window and at the same time be 35°C in the back where your dog might be! These variations in your car’s temperature can have severe consequences on the health of your dog, so it is important to stay informed.
"I was worried about the well-being of my dogs, so looked for something that could help accurately measure my car’s temperature but found nothing. I decided to design something myself and so found a fantastic group of people that had the software knowledge to help turn my design into a reality.”
On hearing the news of the Certificate of Recognition for Innovative Product of the Year 2013, Victoria said: “This is fantastic. I’m honoured that AnimAlarm has been recognised. I knew that it could benefit many people and their dogs, but I never realised how high customer demand would be.
"I have a couple of product ideas in the pipeline and I am looking to release some associated AnimAlarm products in 2014/15. As a long-time dog owner, I have always been aware of the dangers of having your dogs travel with you in the car, but until I actually designed the AnimAlarm, I never realised just how variable the temperature really is.
“Dogs are especially vulnerable to heat-related illnesses; they can only cool off by panting and perspiration through the very few sweat glands in their footpads. Even short exposure to excessive temperatures, hot or cold, can cause the body’s cells to stop working properly and release harmful chemicals, which can lead to nerve and liver damage, heart problems, brain damage and even death. AnimAlarm is a must-have for any dog owner.”
For more information visit www.theanimalarm.com, e-mail info@theanimaalrm.com or call 01452 702062.
