In This Issue
Lifetime accolade for pet product pioneer
Revealed: the secrets of success of the UK's Pet Retailer of the Year
Pet industry excellence recognised at PetQuip Awards
A company whose eco credentials are loved by the world
Pedigree Wholesale pick up yet another major honour
Pet Rebellion set the standard for export sales
Forthglade receives £6m investment in its natural pet food brand
Pooch & Mutt picks up worldwide packaging design award
Record-breaking number of 2,036 visitors attend PATS
Bucktons ready to soar following ‘big reveal’
Successful UK launch of KrillBar by TV Vet School star
Picture round-up from the pet extravanganza
PitPat launches must-have fitness product for dogs
Successful launch of Stay Over Rover
Cat Igloo is a trend setting pet bed
Freeze-dried treats are a hit for Fish4Dogs
Exciting launch from Woof & Brew
Leucillin pet care display stands out from the crowd
Orlando Fun Cage means serious business
K9 spray cuts down drying time
AmPet create huge interest with K-9 Pet Ball
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Pooch & Mutt picks up worldwide packaging design award

Pooch & Mutt has been awarded Silver at the Pentawards, one of the world’s most prestigious packaging design awards. Entrants to the Pentawards came from 52 countries and five continents, with over 1,600 participants.

Twelve judges from 10 countries, some of the most respected people in packaging design in the world, awarded Pooch & Mutt Silver for the design of the packaging for their iconic dog treats.

Having previously been held as far afield as Tokyo, Barcelona and Monaco, this year the Pentawards ceremony took place at RIBA (The Royal Institute of British Architects) in London. The award was collected by Pooch & Mutt’s founder, Guy Blaskey, who also did the packaging design. Pooch & Mutt was the only finalist in any of the award categories whose design was not created by a leading specialist packaging design agency.

Guy Blaskey commented: “The awards ceremony was quite an intimidating place to be. There were many awards handed out on the night, but relatively few recipients. The same big agencies, with world-wide reputations and offices, were winning most of the awards.

"The people in the audience were some very big names in the packaging design world… people who have designed some of the most iconic packs that we all use each and every day. Just to have Pooch & Mutt’s products included in the short list was an incredible achievement.

"The fact that we got silver is mind blowing!! As well as being the only non-design agency person in the room, I was probably the only person in the room that cared as much about what goes in the pack, as how the pack looks. Great design can get people to buy a product once, what’s in the pack needs to be as good, so that they buy it again. The quality of the product is what has really driven Pooch & Mutt’s tremendous growth over the last few years.”

All of the winners from the night including Pooch & Mutt’s treats will be published in ‘The Packaging Design Book 4’, the best of international packaging. This will be published by Taschen, the world-leader in amazing-looking books, and will be release in the autumn of 2016. Until then you can see all of the winners on the Pentawards website.

To find out more about the Pooch & Mutt treats visit

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