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Here's how Pet Trade Xtra can help you...
Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.
Instant access to news
A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.
Taking their time...
The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.
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Cold weather boost to wild bird care sales
Sales of wild bird food care products have taken off in pet shops and garden centres during the current cold snap...
Sales of wild bird food care products have taken off in pet shops and garden centres during the current cold snap.
Fat balls and suet treats have been selling especially well, which suggests consumers understand the need to give garden birds energy food in extreme weather.
Gardman said this week that overall sales of their wild bird care products in the first quarter had soared by 17% compared with the same period last year. Energy suet products showed the highest growth. The significant increase in bird feed sales has also had a halo effect on feeder sales, which saw a 7.5% rise over last year. The news followed a warning from the British Trust for Ornithology that the current cold snap could not have come at a worse time for birds. Natural foods are scarce, because seeds and fruits stores have been depleted over winter, while many insects are yet to appear, so more birds than ever are visiting gardens in search of a meal. “With no indication of more seasonal temperatures any time soon, sales are likely to continue to remain buoyant in the immediate future so it’s an opportunity for garden centres and other retailers to ensure that they have in depth stocks of a good range of feeds and feeders, particularly high energy feed products,” says Jane Lawler, marketing director at Gardman.
And Rachael Dickinson, Senior Brand Manager at Westland, comments: “Westland witnessed an extremely strong start to the year for its wild bird care products.
"Our market first, bird care television advert campaign for Peckish was broadcast to more than 17 million consumers in January this year, delivering an impressive 143% monthly increase in Peckish sales, when compared to January 2012.
"Westland’s latest research has highlighted that 71% of the UK population either feed wild birds with food scraps (16%) or buy bird food (55%). Our aim is to therefore grow the category through both the Peckish and Nature's Feast's brands to make bird feeding more accessible for all consumers, from the novice through to the experienced.” Meanwhile, latest research from GfK reports that from January 2012 to January 2013, wild bird care product sales overall grew by 6.8% in value and 5.5% in volume. Wild bird food accounted for 80% of total sales, with 20% for bird feeders and accessories. This increase can safely be attributed to the harsh winter. Some 40% of annual wild bird care sales value was seen in the four months from October 2012 to January 2013. Although bird feeders and accessories accounted for only 20% of total sales, they achieved the highest value growth, amounting to 21.8%. These latest positive figures for the total market come after a sales decline in the year from September 2011 to January 2012. Richard Maden, GfK account manager, said that this time last year the bird care category was reporting double digit value declines.
“The category has now bounced back, with January 2013 reporting the best value figures within one month for over two years,” he added. Latest GfK figures for February show the wild bird care total category (across bird food and feeders) up 3.9% compared to February 2012.
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Pet product sales become more important to garden centres
Pet accessories are becoming an increasingly important source of sales revenue for garden centres suffering from the effects of the bleak weather...
Pet accessories are becoming an increasingly important source of sales revenue for garden centres suffering from the effects of the bleak weather.
The recent PATS Sandown show saw an upsurge in garden centre visitor numbers with many exhibitors welcoming the interest shown from this sector of the market.
Pedigree Wholesale's sales director Stuart Hendry said: "A number of garden centres and plant nurseries visited our stand at PATS.
"Due to last year's poor garden season and this year not looking too good so far because of the cold and snow, these outlets are increasingly looking at other allied revenue streams. Pet care is an obvious one that is very aligned with garden centre consumers and provide all year round sales, which are not necessarily weather dependent."
Meanwhile, Ray Foard from Pet Rebellion said: “Eighty per cent of the visitors we’ve seen are new customers, which is great. We’ve talked all day, and we’ve seen a lot of garden centres, who are the main focus of our business.
"We’ve taken bigger orders today than ever before at PATS – two to three times bigger in fact. It’s by far our busiest show ever.”
Steve Buxton and Matt Hammond from Trago Mills Garden Centre, Cornwall, were impressed with the selection of pet products they saw at Sandown. “The pet trade is a cosy, intimate group of people and PATS suits that profile. We’ve returned to the show after missing last year and pleased to see a good variety of new products.”
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Dangerous dogs laws need to change
The Kennel Club is urging the government to change fatally flawed dangerous dogs legislation following the tragic death of schoolgirl Jade Anderson...
The Kennel Club is urging the government to change fatally flawed dangerous dogs legislation following the tragic death of schoolgirl Jade Anderson.
Caroline Kisko, Kennel Club Secretary, said: “We are truly saddened to hear about the death of Jade Anderson and our thoughts and deepest condolences go to her family.
“We do not know the specific circumstances surrounding this incident, but the fact that dog related incidents continue to occur highlights how ineffective the current dangerous dogs legislation is.
“We wonder how many more tragedies must take place before the government admits that the breed specific legislation in the Dangerous Dogs Act is fatally flawed, wasting limited police resources on seizing dogs of a particular breed, rather than focusing on dogs of any breed that are out of control. Recent incidents have involved many different breeds, showing that any dog can be dangerous in the wrong hands.
“Breed specific legislation is also having the unintended consequence of turning banned breeds into status symbols, so that they are taken on by the wrong people who train them for the purposes of fighting or aggression.
“We urgently need Dog Control Notices to be introduced, to deal with the owners of dogs that are out of control at the earliest signs of a problem. Recent government proposals to extend section three of the Dangerous Dogs Act 1991 to apply to attacks that take place on private property, as appeared to happen in this case, are welcome, but we stress that children should never be left alone with any dog, regardless of its breed or previous behaviour.”
To find out about the Kennel Club’s dangerous dogs campaign, visit www.thekennelclub.org.uk/dangerousdogs
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Distribution move is a success, says Crown Pet Foods
Five months after taking distribution in-house, Crown Pet Foods claims that the move has been a huge success with sales and marketing director Andy Reed saying he was “very proud of what we’ve achieved."
Five months after taking distribution in-house, Crown Pet Foods claims that the move has been a huge success with sales and marketing director Andy Reed saying he was “very proud of what we’ve achieved."
The company said it was a huge step, involving significant effort and financial investment, not to save money but to create a better market for the trade.
There were some teething problems initially, but it was now working smoothly. Andy Reed said Crown's retail partners were seeing an increase in customers coming instore and specifically requesting Royal Canin and James Wellbeloved products they couldn't get elsewhere.
“We spent a lot of time listening to what customers were saying right from the beginning, and it was enormously helpful – we’ve included a lot of their comments and thoughts to make sure we get the service right, so I would like to thank everyone in the trade for that.”
Calls to Crown Pet Foods are now answered within 20 seconds on average, abandoned calls are lower than call centre industry standards, out of stocks are minimal, and the whole process is very smooth and fast. The company has invested in more staff training to increase knowledge and provide a better picking service in the warehouse, while the distribution set up, including Somerset firm Framptons and pet wholesalers Vital as well as Palletline and Parcelforce for small orders, is proving to be highly effective.
“This is just phase one,” says Andy “and the next step is to focus on adding even more value to the service we deliver our customers, making it easier for them to take advantage of everything we have to offer.”
Getting closer to customers and creating a stronger relationship was the original driving force behind the move into in-house distribution for Crown Pet Foods, and despite some initial concerned reactions Andy says that the customer base is as healthy as ever – and business is increasing because retailers know that they are getting great service as well as two great brands.
“Focussing on pet shops and quality, and offering great trading terms is key,” he said.
“When you combine our distribution set-up with Ambition for the Specialist Trade, our programme to drive more business for our retail partners, you get a package which really sets the foundations for a continued healthy future in the pet trade. And we are particularly proud of the fact that we have managed to keep so much of our distribution within the pet trade via our partners at Vital.”
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Think profit with 'Think Rabbit' this May
Supreme Petfoods is launching a 'Think Rabbit' campaign in May and is encouraging retailers to shout loudly about just how important they consider their rabbit and other small furry customers...
Supreme Petfoods is launching a 'Think Rabbit' campaign in May and is encouraging retailers to shout loudly about just how important they consider their rabbit and other small furry customers.
Supreme will provide retailers that sign up with goodie bags to give out to their customers.
All registered 'Think Rabbit' retailers will be displayed on the Supreme website as ‘rabbit friendly’ to let customers know just where to go for all things bunny. Posters and the opportunity to sign and display the Think Rabbit Small Furry Promise will make sure that every visitor to a store will be in no doubt that their retailer cares about their rabbit, guinea pig or rodent pet, building loyalty and encouraging repeat business.
To highlight the importance of a high fibre, low sugar diet for these pet species, one of the central themes of this year's 'Think Rabbit' campaign is ‘The Great Fibre Revival’. Supreme is looking for the photo that best sums this up, with the winner set to receive a piece of contemporary art featuring their pet as the star. Retailers can encourage their customers to submit their winning shots (or even have a go themselves) to the Supreme Facebook page www.facebook.com/supremepetfoods.
Taking part in 'Think Rabbit' also provides the opportunity for retailers to sign up to the Happy Hoppers Club – an initiative that brings owners of small furry pets right to the store door.
Regular e-newsletters containing information about pet health and products, as well as money off vouchers, will keep pet owners coming back to their local store again and again. The quarterly retailer e-newsletter outlines all the developments at Happy Hoppers HQ, gives practical advice on how to grow the small furry sector in each store and provides up to date information and advice about pet health, diet and Supreme products to pass onto customers. With rabbits and small furry pets an ever growing sector, 'Think Rabbit' offers retailers the perfect vehicle to engage with existing customers as well as attract new ones. Join in by signing up at www.supremepetfoods.com/thinkrabbit, emailing thinkrabbit@companionconsultancy.com or telephoning 01284 761107.
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Take the chance to meet overseas buyers
Article in association with PetQuip
'Meet the Buyer' days organised by PetQuip are becoming recognised as a great opportunity for UK exporters of pet products to speak with European distributors...
'Meet the Buyer' days organised by PetQuip are becoming recognised as a great opportunity for UK exporters of pet products to speak with European distributors.
PetQuip target key distributors and wholesalers, pet retail chains and mail order/internet sales companies.
In the past the organisation has attracted buyers from markets as diverse as Italy, Finland, Ireland, Sweden, Denmark, Poland, Belgium, The Netherlands, Romania, Estonia and even Dubai. And one Dutch retailer liked the format so much he returned with a wholesaler.
"Buyers like these events because they have the opportunity to visit pet stores and pet departments in garden centres on the day before," said PetQuip's Charlie Parker. "Indeed some have identified new British suppliers as a result of the store visits.
"The events are very focussed – the buyers get to see up to around a dozen UK suppliers on one day and the 25-minute face-to-face meetings allow for a good introduction to the company and their products.
"For UK suppliers this is a rare opportunity to meet a key international buyer ‘on home turf’ for nearly half an hour, present samples, company brochures, make a presentation etc."
UK companies will receive profiles of the participating buyers two months prior to when a meeting takes place and can then apply for attendance. Many buyers specify their areas of product interest at the outset.
Buyers receive details of the companies applying for meetings and have the chance to check out their websites, enabling them to decide if a meeting is worthwhile.
So both sides know something of each other's business and the buyer knows they are meeting the relevant export contact.
If you have a suggestion of buyers to target or would like more details about 'Meet the Buyer' days contact Charlie@petquip.com
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UK dog owners love to holiday with their pets...it's official!
Ninety percent of UK dog owners holidayed with their pet last year, according to a new survey by MedicAnimal.com...
Ninety percent of UK dog owners holidayed with their pet last year, according to a new survey by MedicAnimal.com.
One in eight actually took their dogs abroad with them.
The survey also revealed that nearly one in two dog owners plan to take their pet on holiday with them this year and that pet owners from Scotland, Wales and the West Midlands are most likely to take a break with their dog in attendance.
People from London and the South-East are more likely to take their dog abroad, reflecting the area's proximity to train and ferry links to the continent.
Andrew Bucher, co-founder of MedicAnimal.com and veterinarian, says: “Ever since the introduction of the Pet Passport Scheme, travelling abroad with your dog has been made much simpler.
"To travel in the EU, dogs must now have their own passport to show that it is up to date with vaccinations against rabies and has been micro-chipped.”
With this increasing number of travelling dogs, there comes the responsibility for pet owners and pups alike to demonstrate decorum when on holiday, in an environment intended for relaxation and rejuvenation for everyone.
As a result MedicAnimal.com has produced ‘A Guide to Good Petiquette for the Travelling Dog’, which outlines the do's and don’ts when staying in hotels, B&Bs and holiday homes this summer.
The guide, available free online at www.MedicAnimal.com, reminds Fido of the five commandments, SIT – where to/not to; FETCH – not mistaking the local wildlife for its squeaky toy; HEEL – obedience, not those Jimmy Choo’s posing on the bar stool; EAT – only what’s in your bowl; and, DOWN – not intimidating other guests, your Great Dane may have the personality of a fluffy Chihuahua, but others may not be so convinced!
In addition to this, the resident vet for MedicAnimal.com has produced a list of tips and advice to consider when holidaying with the pooch as well as a packing checklist and ‘travel bundles’ which include all the essentials.
Products include dog food, beds, bowls and balls as well as sunscreen, towels and a car harness amongst other things. The tips and advice, packing checklists and ‘travel bundles’ can also be found online at www.MedicAnimal.com.
Andrew Bucher adds: "Our research shows that an overwhelming majority of pet owners nowadays are opting to take their dog with them on their holidays.
"However, pet owners still need to observe certain rules and regulations when travelling abroad with their pet, and our tips and advice column will serve as a quick and easy guide, whilst our Guide to Good Petiquette for the Travelling Dog offers more friendly advice about how to demonstrate top dog behaviour."
In the survey MedicAnimal.com polled 1,000 dog owners.
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Hill's Pet Nutrition claims an ageing cat population in the UK presents a massive sales opportunity for pet retailers.
Around 3.8 million cats are now over the age of seven, with 61% being over the age of 11.
Sales of mature life stage cat food represents only 4% of total sales, which clearly highlights a big opportunity. To help retailers address this imbalance and complete the range available for mature cats, Hill’s has developed the latest step-in-life stage feeding - new Science Plan Senior 11+ Healthy Ageing.
Owners of ageing cats often consider signs such as emotional detachment, sleeping more, accidents in the house and reduced agility as a sad, but normal part of their pet’s advancing age.
By educating owners that feeding appropriately for life stage could nutritionally support these changes and stocking a complete range of pet foods for mature and senior cats, retailers can reap the benefits of this huge gap in the market.
New Science Plan Senior 11+ has been developed to complement the existing Hill’s Science Plan Mature Adult 7+ range, applying the same principles of supporting organ function and ensuring easy digestibility.
Senior 11+ contains a specialised antioxidant formula that helps defend the brain and body against ageing and is supplemented with L-Carnitine, proven to support lean muscle mass which is typically lost as a cat gets older. A careful balance of protein and minerals supports a healthy urinary tract, including the kidneys. Essential amino and fatty acids maintain healthy organs and promote a soft glossy coat and healthy skin to keep older cats looking and feeling their best.
With dry or pouch formulations available in two flavours, Senior 11+ guarantees a great taste that cats will love. The kibbles are also small and easy to chew, suiting the more delicate mouths of mature cats.
To help pet retailers communicate the benefits of feeding mature cats appropriately and the full range of its mature cat products, including new Senior 11+ to customers, Hill’s has produced a range of marketing support materials.
To find out more, phone Hill’s on 0800 282438 or speak to your local Hill’s representative.
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Easter chocolate warning from vets
The British Veterinary Association (BVA) is reminding pet owners to keep all chocolate well away from dogs, puppies and other pets this Easter...
The British Veterinary Association is reminding pet owners to keep all chocolate well away from dogs, puppies and other pets this Easter.
Although awareness about chocolate poisoning is increasing amongst dog owners vets are still seeing urgent cases because chocolate treats have not been secured out of reach.
The Veterinary Poisons Information Service (VPIS), a subscription advice service for vets, cites chocolate poisoning in its top ten list of common poisons and it was the number enquiry for dogs in 2012.
VPIS statistics show that the number of enquiries about chocolate poisoning has been coming down in recent years thanks to increased owner awareness but VPIS always experience an increase in enquiries around Easter, Christmas and Valentine’s Day so it is important to continue spreading the message.
Chocolate is toxic to dogs because it contains theobromine – a naturally occurring chemical found in cocoa beans, which dogs excrete much less effectively than humans. It can cause sickness, diarrhoea and dehydration, as well as neurological and cardiovascular signs.
The level of toxicity is dependent on the type of chocolate, with dark chocolate and cocoa powder being the most toxic, and the size of the dog, with smaller dogs and puppies being most at risk.
Chocolate is also toxic to cats, rabbits and rodents but vets see fewer cases of ingestion.
Robin Hargreaves (pictured above), President Elect of the BVA, said: “If you suspect that your dog has ingested chocolate don’t delay in contacting your vet. Although fatalities caused by chocolate are rare they can and do happen, so it is essential to seek veterinary help and advice immediately. The quicker we can offer advice and treatment the better.
“Always have as much information to hand when contacting your vet, including the type and amount of chocolate consumed and the weight of your dog. This will help the vet to determine the likelihood of problems and give you the best advice.
“Remember that over the bank holiday veterinary practices may be operating different opening hours so make sure you know how to get in contact with your vet out of hours in an emergency.”
The Animal Welfare Foundation, the BVA’s own charity, provides information on a range of household items that may be poisonous to pet animals in its leaflet Pets and Poisons available to download from the AWF website at http://www.bva-awf.org.uk/pet-care-advice/pets-and-poisons
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Kennel Club criticises National Farmers' Union
The Kennel Club has slammed the National Farmers' Union for giving its support to a commercial dog breeding establishment in Gloucestershire.
The Kennel Club has raised serious concerns over the National Farmers' Union’s ‘full support’ for the retrospective planning application of a large scale commercial dog breeding establishment in Gloucestershire.
The endorsement by the NFU supports their member's application to ‘continue with their diversification and support the core farming enterprise’ by converting their premises into commercial dog breeding establishments.
Such establishments tend to breed dogs purely for profit, allowing welfare standards to deteriorate, claims the Kennel Club.
Caroline Kisko, Kennel Club Secretary, states: “As the largest organisation in the UK dedicated to the health, welfare and training of dogs, the Kennel Club represents many dog owners who are linked to the NFU, and we feel they would be horrified to learn of the organisation’s support for large scale, commercial dog breeding practices where more often than not the health and welfare of the dogs involved is placed secondary to profit.
“Responsible dog breeding is a skill that takes years to master and to bracket this alongside livestock husbandry is inappropriate. For example, the number of unhealthy puppies bred by people with little regard or knowledge of inherited conditions could lead to an increase in these health problems. Who will supply the knowledge and expertise to ensure that this does not happen and that the appropriate Kennel Club health schemes are utilised?”
The Kennel Club has stressed the essential need for socialisation in the first weeks of a puppy’s life to the NFU as the largest difference in rearing companion animals compared to those primarily bred for consumption.
As detailed within the Kennel Club and Dogs Trust Puppy Plan, developed by dog behaviourist Carolyn Menteith; the foundations for a puppy’s future behaviour and character are laid down in the first 16 weeks of its life. This is a vital time when it is possible to develop the puppy’s brain, and shape the way they will turn out as an adult dog.
This is also the time when most problem behaviours can be prevented, long before they even start, giving the dog a far more certain future – and the new owner far fewer potential problems.
‘Farming’ puppies as supported by the NFU, does not allow adequate dedicated time for each puppy to develop in this way.
The Kennel Club has now written to the National Farmers Union to request a meeting to further highlight its concerns.
To find out more about the Puppy Plan go to www.thepuppyplan.com
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VetSpec (formerly PetSpec) has launched a brand new range of canine supplements.
The new hypoallergenic supplements have been developed and improved to incorporate the latest research in probiotics. Probiotics help to maintain a healthy gut environment and cannot currently be found in ordinary dried or tinned dog food.The VetSpec range consists of six supplements which are recommended by veterinary surgeons, successful breeders and canine professionals. VetSpec Joint Mobility: A highly specified canine supplement, VetSpec Joint Mobility is ideal for all dogs to support joint flexibility and aid the natural anti-inflammatory process. Its formulation includes Glucosamine, MSM, Chondroitin and antioxidants. New VetSpec Calm and Focused (now containing a probiotic): VetSpec Calm & Focused is ideal for all dogs to help reduce anxiety, help improve focus and obedience, reduce fear of loud noises and help with separation anxiety. Its formulation includes Tryptophan, probiotics and magnesium. New VetSpec Coat and Skin: VetSpec Coat & Skin’s unique formula promotes fabulous coats, wonderful skin condition and aids the natural pigmentation process. It is ideal for show dogs, dogs with scurfy coats and itchy skin, and dogs recovering from a variety of skin conditions. It includes vitamins, minerals, antioxidants, and MSM. New Healthy Dog (which replaces Show Dog and now contains probiotics): VetSpec Healthy Dog is ideal for all dogs where outstanding condition and performance are a priority, especially show dogs. VetSpec Healthy Dog is also suitable for the nutritional support of dogs recovering from veterinary treatment or dogs with gastro-intestinal problems. It is also ideal for adding to normal dog food for whelping and lactating bitches. The formula contains scientifically proven ingredients including vitamins, minerals, antioxidants, pre and probiotics. VetSpec Active (which replaces Working Dog): VetSpec Active is suitable for all hard-working dogs especially agility dogs, gundogs, sheepdogs and greyhounds. It is specially formulated using scientifically proven ingredients including vitamins, minerals, antioxidants, Glucosamine, MSM and MOS. These ingredients supplement any deficiencies in the dog’s normal diet and lead to improved performance, giving better results and a longer working life. New VetSpec Senior (now containing a probiotic): Specifically formulated for the older dog, VetSpec Senior provides the extra micronutrients needed to support a long, healthy and active old age. It is formulated by experienced nutritionists with scientifically proven ingredients including probiotics, vitamins, minerals, antioxidants, Glucosamine, and MOS. The unique formula supplements the dog’s normal diet and leads to a happier, more healthy and active life in later years. The range is available in two tub sizes – 200g (4 weeks supply for a 20kg dog) and 500g (12 weeks supply for a 20kg dog) For free nutritional advice call 01845 565030 or visit www.vetspec.co.uk
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CSJ sponsors International Agility Festival
Natural dog food specialists CSJ has agreed to sponsor the International Agility Festival and Team GB over the next three years...
Natural dog food specialists CSJ has agreed to sponsor the International Agility Festival and Team GB over the next three years.
Ceri Rundle, CSJ’s founder, said she is looking forward to supporting these prestigious events and to working with the Kennel Club, Team GB and the International Agility Festival to promote the agility sport and the importance of nutrition for active and working dogs.
The International Agility Festival attracts 15,000 entries from 20 countries and will be held at Rockingham Castle, Market Harborough on August 9-11.
Over 2,000 dogs and 1,400 handlers take part plus almost 200 ‘Have a Go’ entries, over 550 Companion Dog Show entries and 36 trade stands.
CSJ will be present to give nutritional advice.
For more information visit CSJ at www.csjk9.com or www.thekennelclub.org/agility
New Channel Director at Mars Petcare
Mars Petcare, owner of leading brands including Pedigree, Whiskas, Cesar and Sheba, has appointed Mike Hemming to the role of Channel Director...
Mars Petcare, owner of leading brands including Pedigree, Whiskas, Cesar and Sheba, has appointed Mike Hemming to the role of Channel Director.
In this role Mike will be responsible for the Pet Specialist and Convenience channels and will become a member of Mars Petcare’s Senior Customer Development team.
Mike Hemming said: "I am delighted to be joining Mars Petcare. This is an exciting new opportunity for me to work with a company that is passionate about creating a better world for pets and a chance to take my experience and skill set to a new level.” Mike Hemming joins Mars Petcare from Cadbury where he started as a graduate 18 years ago and worked most recently as Sales Director for Green & Blacks, part of Mondelez International. Mike replaces Alastair Smith who is moving to the role of Tesco Global Account Director for all categories across Mars Petcare, Mars Chocolate, Mars Food and Wrigleys.
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Here's how Pet Trade Xtra can help you...
Each week Pet Trade Xtra is sent out to 8,017 subscribers, made up of 4,011 pet retailers and suppliers, 3,528 garden centres and 478 vets.
Instant access to news
A growing number of Pet Trade Xtra subscribers (22%) are accessing the newsletter via a mobile device, like a smart phone or tablet. But computers are still the prefered option with 78% reading the breaking news this way.
Taking their time...
The average time spent reading Pet Trade Xtra is over three minutes, and the average number of stories read each week is also three.
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