Mars Fishcare has introduced a new range of API pond treatments for 2013.

The range has been developed with the key needs of pond owners in mind and is the right size range to successfully start and maintain most ponds from the beginner to the experienced pond owner.

The pond treatment range includes ‘hero’ products from the company's indoor range with brand strength and proven science such as Stress Coat and Melafix, providing the retailer with consistency between the indoor and outdoor range.

There are new products to the range as well such Quick Start, Blanketweed Cure, 4 pack of 5-in-1 test strips, pH Stabilizer, Sludge Destroyer, Plant Food Tablets and two 118ml twin packs – Pond Starter Pack and Season Starter Pack.

The range of consumer friendly packaging highlights the key product actions, benefits and instructions. There is easy accurate dosing with the API blue dosing cap. 

The API pond treatment range will also be supported with the new API Pond Easy Care Guide, a comprehensive merchandising and consumer information program including QR code linking to the guide. Retailers will also be supported with a big consumer promotion, a consumer advertising campaign and featured as a stockist on the API website.

Launch offers are available now for delivery next year. For more information on the full range contact your Mars Fishcare Sales Manager or call the UK office on 01932 784366.