The Bucktons range of specially selected feeding mixes for racing pigeons will continue to develop and dominate throughout 2013 with the announcement today of increased investment from new owners Westland Horticulture.

This investment is to support product development, to drive awareness of pigeon racing and continued local event support and comes in light of the Driffield facility once again being awarded an ‘A’grade BRC accreditation; the only bird feed company to receive this certification.  

The Bucktons brand continues to set the highest quality standards for professional and amateur pigeon fanciers and breeders essential in this highly competitive sport.

The range will be supported throughout the year with a targeted advertising campaign highlighting the strap line ‘You can always tell a Bucktons Bird’. 

It will also appear at various regional pigeon shows throughout November through to February 2013 including the number one event in the pigeon calendar – Bucktons will once again be the principle sponsor of the British Homing World Show of the Year in Blackpool this coming January.

Rachael Dickinson, Senior Brand Manager for Westland Horticulture, said: “The Bucktons brand has been synonymous with pigeon racing for over 50 years and we are determined to build on this success and remain at the forefront of this exciting sport. 

"Our competitive selection of feeding mixes have been developed to ensure key dietary requirements are met and to ensure Bucktons is the ‘Trusted Brand for Pigeon Fanciers all year around’.”

For further information about the Bucktons and its range of specialist feeds visit www.bucktons.co.uk