Independent retailers must capitalise on their USPs
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Independent retailers will thrive in 2015 if they capitalise on their unique selling points, according to Nigel Baker, CEO of the Pet Industry Federation.
"They should continue to provide valuable advice and guidance to pet owners, and look for creative ways of upselling," he says.
"They should also make the most of training opportunities and networking events to ensure that they keep ahead of their competitors. "The pet industry has continued to thrive throughout 2014 and remains one of the more buoyant industries in the UK. "The Pet Industry Federation is looking forward to consolidating the new raft of benefits available to pet businesses in 2015 and meeting members and potential members at a range of events throughout the year, including a new PIF Roadshow, Crufts, PATS, the British Dog Grooming Championship and of course, the Pet Industry Federation Forum & Awards. "We will also be extending our digital portfolio to include short bite-sized courses on animal husbandry aimed at pet retail staff, as well as offering the City & Guilds Pet Store Management qualification online." www.petcare.org.uk
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