Town & Country Petfoods, makers of HiLife petfood, is following the launch of its ultra premium range, HiLife Indulge Me!, with a new super-premium range called HiLife tempt me!  The brand offers a choice of pouches, cans and packet cat food. 

HiLife tempt me! 85g single pouches are available in a range of six Tuna- or Chicken-based recipes in either Jelly or Sauce. 

The recipes in Jelly include Just Tuna with Prawns, Just Tuna with Ocean Fish, Just Chopped Chicken and Just Chicken with Liver. 

The pouch choices in Sauce include Just Tuna Flakes and Just Tuna with Squid; all for adult cats. 

There is also a selection of five multipacks each containing eight pouches, for cats at all life stages, including Kitten Poultry Pâtés, Adult Tuna Selection in Jelly, Adult Chicken Collection in Jelly, Adult Seafood Assortment in Sauce and Senior Chicken Terrines.

The HiLife tempt me! range also includes a choice of terrines in 85g cans in three varieties; with Turkey and Lamb, with Chicken and Duck or with Salmon and Tuna.

To complete the range, HiLife tempt me! presents 375g bags of dry Crunchy Kibbles containing Organic Chicken or Scottish Salmon and semi-moist Soft & Tender made with Tasty Chicken or Salmon.

Peter Parkinson, Marketing Director at Town & Country Petfoods comments: “We are seeing consistent growth at the top end of the market so this new range has been developed to match this. 

"Our extensive market research reflected the demand for high quality, natural ingredients and nutritionally balanced, complete recipes. tempt me! offers all this with a choice of delicious recipes, in a variety of convenient formats, all in visually impactful packaging that will tempt your customers to buy. 

"We would encourage all pet food retailers to join us in supporting this growth at the super-premium end of the market.”